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10 ways to rank your WordPress site in 2020

May 07, 2018

Once a site is completely developed, people are in always in search of methods that help them rank their site. A large majority of people use WordPress and sometimes unsure of how they can rank it. In this blog, we have compiled a number of WordPress SEO tips that have proved to be extremely effective.

By using these methods anyone can boost the speed of the site, user experience and its overall SEO. A number of expert SEOs around the world took advantage of these useful tips for the improvement of their site’s ranking, increase in organic search and getting quality traffic.

Be patient

One thing to remember is that organic SEO takes a bit of time so, you need to be a bit patient as it is long-term planning and surely results will come your way if you use these tips.

Important note

You are not the only one who is trying to rank a website. All other businesses and website owners are also doing the same. Everybody has its eyes on the top position in SERPs. So, understandably there will be a lot of competition while achieving great results. But you can gain an edge by doing timely and good SEO practices for accomplishing top position and getting desired results.

10 WordPress tips SEO tips to rank your site

1. Website structure

If you have started a new WordPress site, then you need to first improve its structure for organic SEO. A well-structured site will have more chances of being prioritized by Google indexer and it boosts the chance of ranking higher. For this, you will have to use other techniques and tools like link building, on-page optimization and the usage of Ping tool etc.

2.Take advantage of Yoast SEO

One of the best WordPress SEO plugins is the Yoast SEO. It is downloaded millions of time every minute all around the world for its effectiveness in ranking WordPress website. Yoast is extremely convenient to configure and offers numerous useful SEO features. But one thing to note is that you should always use those features that are needed and don’t over optimize your pages.

3. Content

Content is the King and it should be treated as such and given due importance. Write content for the readers and not for search engines. One golden rule to remember is ‘if you make people happy, Google will be happy’. Write quality content that enhances your website’s organic search as well as traffic.

The more quality content your site will have, the more chances you have of organic search. Quality and informative content also forces people to stay on the site and reduces the bounce rate.

4. External links

External links also allow you to reduce the bounce rates. They let the website visitors to explore more and more content. Not only this, the importance of internal links is also very high. Internal links assist the rising of website visibility in search results.

To achieve high ranking and organic results, both internal and external links need to be balanced.

5. Say no to content duplication

You can fix content duplication problems if you use a content management system (CMS). Normally duplicate content can be classified into two categories. Google indexer is extremely non-tolerant when it comes to content duplication.

External content duplication Content that exists on the website

6. Sitemap

Search engines crawl websites in search of fresh content. So, it becomes extremely important for the webmaster to deliver a sitemap and structure that ensures easy crawling of Google bot through the whole site in search of fresh content.

For the creation of a sitemap, you can make use of XML and sitemap plugins. After which you can submit the sitemaps to different search engines like Google, Bing and Yahoo etc.

You can index new and fresh content through the ping tool.

7. Use Cache plugins to boost the website’s speed

You page loading speed must be under 3 seconds and ideally close to 2 seconds. Fast loading pages play their part in improving the SEO. So it must be ensured that your site pages load faster than your competitor’s site otherwise you may lag behind.

For speeding up your site, you may take advantage of WordPress super cache or WordPress fastest cache.

8. Optimization and Compression of images

The theme and images used on the pages also affect the loading speed, they must be compressed and used wisely. Use Adobe Photoshop for the optimization of images. Other tools similar to Adobe Photoshop can also be used.

9. No follow to external links

To increase the website authority, you need to add no follow to external links on WordPress websites. Add a no-follow attribute to any link that links externally to another site. This action of yours will indicate to Google to not follow the link.

No follow attribute can be added to a link by going to the text mode of the WordPress post editor. Also, you may do it by using plugins like ‘Ultimate No follow’ and ‘No follow for External Link’.

10. Optimized Meta tags

To add Meta tags, a number of plugins can be used like ‘All in One SEO’, ‘Yoast SEO’ and ‘SEOpressor’. But it must be ensured from your side that the Meta tags are completely optimized. You should also add your keyword to the Meta title and descriptions as it surely helps the search engines to in understanding the content on your pages.

In case of any difficulty, you can outsource the job to an experienced SEO service provider that provides complete organic SEO.