Whether you are a small business owner designing your website for the first time or thinking about redesigning an existing one, you have to wonder about the introductions and changes that need to be made for making your web design search engine friendly.
Ensuring that the design of your website is search engine optimized can aid you in ensuring that you can get high rankings, which can impact the volume of traffic and your sales and profits in the long run. Pages with better design index in google easily.There are lots of things you have to consider in order to make your website design search engine friendly, but the top five things that every small business owner should be aware of are discussed in this article.
Have a Responsive Web Design
As far as small businesses are concerned, the local ones in particular, it is incredibly important to have good rankings in mobile search. Why?About 50% of the people who conduct a search on mobile visit the shop within a few days of their search. In addition, more than 70% of the searches done via mobile eventually end up leading to offline purchases. The more responsive will be your site, the better SEO result it will achieve.
You need to have a mobile friendly website design if you want to do well in mobile search results. Responsive web design (RWD) is considered the best because it offers the same experience to smartphone users, tablet visitors and those on desktop as well.Having a responsive web design saves you from the effort of creating multiple pages for various screen sizes. Have a look at these statistics from PopupSmart to understand the importance of mobile optimization.All you have to do is create a normal website design and the responsive template or theme will make the necessary adjustments for fitting on any screen.
Focus On Your Texts
While almost all types of media are crawled by search engines for determining the rank of a website, it is undeniable that good old text remains the ideal option for search engine optimization. This is one of the primary reasons why content marketing has gained such importance; every page of your website needs to have written content. Every page needs to have text even if it is in a small amount. If an audio or video is posted, it is best to have a text-based transcription as well.
Text is also required for the META description and SEO title for every page, which have to be unique and should also comprise of the main keywords or phrases for optimization purposes. Most businesses make the mistake of mentioning crucial information in images rather than text. However, text contained in images isn’t tracked by search engine crawlers and using a text-version for providing important information is recommended in order to be discovered.
Optimize the Images
Yes, text is important, but so are images and they also need to be optimized for better search visibility. When you use text for this purpose, you can enjoy double benefits. This is due to the fact that your product page will be optimized for a specific keyword phrase and it will also give your image the golden opportunity of appearing in the image search results of search engines like Google.
There are several ways you can use text for optimizing your images. Firstly, the filename of the image can be renamed for including a specific phrase or keyword. In this way, the main keywords can also become part of the images. Secondly, all HTML attributes should be used for inserting images on webpages. Thirdly, you can also write a caption beneath the image explaining the purpose of the image or its content.
Provide A Proper Navigation Structure
Another important rule for SEO friendly website design is to make a website that has text links and a clear hierarchy. There should be at least one static text link that can be used for reaching every page. You should take the organization of your website into account when you are planning the link structure. This could be simple, depending on the number of pages on your website because you can simply create a main navigation bar that links to all webpages of the site. Sometimes it can be complicated too as you have to think of categories and subcategories and the pages contained in each.
If you wish to provide a streamlined and smooth user experience, it is best to stick to just three levels. Your job should be to simplify the experience rather than making your customer jump from hoop to hoop in order to reach their desired destination. Apart from clear navigation for your visitors, the website should also boast simple text links in the footer for the main page of the website. In this way, you can rest assured that search engine crawlers and visitors alike will be able to discover it.
If the page had a good ranking in search engines, but doesn’t open anymore; it will be removed from the search engine results. This means that you will end up losing traffic, which you were receiving previously. Hence, it is a better decision to redirect the old page to a new one in order to continue receiving the traffic.The same concept is applicable when you are updating the permalinks on your website. If you wish to incorporate keyword-optimized permalinks in your website, it is essential for you to redirect the previous URLS to the new ones to prevent loss of traffic and potential customers.
Websites are helpful in many ways. For individuals, a website is a great way to show one’s portfolio online. If you are a freelancer, you can use a webpage to create a page where potential clients can see your work. For businesses, a page is a tool to market your products and services to an online target market.
Creating a website requires careful planning. You have to put yourself in the online users’ shoes so you can assess if your website is easy to navigate or not. You need to ensure that your website is efficient and user-friendly. Therefore, it is essential to learn more about the do’s and don’ts of modern web design.
Importance of a Website
If you own a business or you are planning on starting a freelancing career, a website is an efficient way to get the word out there. Online users always refer to the Internet whenever they need a product or service. Therefore, it is best to create a website so you increase your chances of gaining an online following.
Websites provide many benefits such as:
Visibility One of the most important benefits of owning a webpage is the increased visibility of a business. Word of mouth may be an efficient way to get clients or customers; however, before people visit an establishment or purchase a product, they do their online research first. Billions of online users can have access to your website, making it a great tool to increase the visibility of your brand. Compared to traditional marketing strategies, creating a modern web design is an ideal way to speak your brand’s vision to the world. It helps spread the word about your business faster. Accessibility Websites are available 24 hours, seven days a week. Regardless of their location and their time zones, online users can access your webpage whenever they want to. If customers want to purchase your products, they do not need to wait for your physical store to open. Instead, they can just go to your online store and buy there. Websites provide customers with the convenience of being able to purchase anything they want with just a click of a button. They can buy food, clothes, and even furniture while they are lounging around in the comfort of their own homes.
Shareability Sharing is caring when it comes to the online community. The rise of social media platforms also gave rise to the need of online users to share their experiences with their followers and friends. Your website allows your online audience to share it with other people. Because of this feature, comments, feedbacks and reviews can be traced back to your brand.
Credibility Owning an official website helps establish your credibility. Some might think businesses or professionals own a webpage just because those before them owned one. They fail to see its importance to how the company might look to the target market. A webpage gives your brand a professional look. When online users look at your website in the search engine results, it helps prove that you have a legitimate business.
Effectiveness Compared to conventional marketing methods, a website is all you need to market your brand online. You do not have to pay for costly advertisements in print or the on television. Instead, you can hire an experienced webpage designer to create a professional-looking website for your brand. To add more entertainment and information on your site, you can create a quality content that is effective in capturing your target market’s attention.
Do’s and Don’ts of Designing a Website
Web design is more than just inputting codes, selecting a background and uploading pictures of your products. You need to plan how your website is going to look like and how your customers will benefit from it. You need to take into consideration each website element.
These are some helpful tips on what and what not to do for designing each of your website’s elements:
Visual design: When online users see your webpage, they must be enticed to browse through it. You have to plan a layout where visitors can easily see what they are looking for. An excellent visual design helps increase traffic to a website.
Do: Keep a structured page. Maintaining an organized format for your layout gives your website a more professional and sophisticated look. Experiment with typography, different color combinations, and content placement.
Don’t: Don’t be afraid to experiment with your visual design. However, steer clear of dark background and images if you want to project a different mood to your visitors.
Navigation: Online users are impatient. When they cannot figure out how to go to a website, they just leave. You must ensure that your users can easily navigate their way around your site.
Do: Keep your navigation simple. Long navigation menus look tiresome. Therefore, keep them short but concise. You can use “hamburger menus.” This kind of list helps increase your website’s conversion rate. Why is it named hamburger menu? Imagine three lines stacked like three hamburger patties.
Don’t: Avoid a long list for your navigation. This type of navigation menu will just bore and confuse your visitors, leading them to leave your website.
Content: Content is essential so you can keep your visitors interested in your site. Therefore, it is crucial to produce high quality, engaging, and enticing content.
Do: Create content that is related to your brand. You have to entice your readers into purchasing your product using what you publish on your site.
Don’t: Avoid lengthy articles that are filled with fluff. Do not publish low-quality photos or videos and avoid plagiarism.
Mobility: Your website must be compatible with your users’ mobile devices. Otherwise, it will take time to load. Your visitors will close their browsers if they find your website too slow.
Do: Whether your online audience is using Android, iOs, or Windows, your website should be compatible with any operating system. Compatibility ensures that your site is accessible regardless of the kind of mobile device – mobile phones, tablets, laptops, and more, that your visitors use.
Don’t: Avoid concentrating too much on one type of operating system. Don’t limit your mobility to smartphones. Different users have different types of mobile devices.
Web design is something you should take seriously, especially if you want to boost your credibility and brand awareness. An effective website can help a business reach out to its target audience and contribute to the increase in sales. If you’re looking for more information about this subject, you can click here.