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A Beginner's Guide To On Page & Off Page SEO

A Beginner's Guide To On Page & Off Page SEO

November 07, 2018


Understanding search engine optimization is the easiest when you break it down to its three main categories. The first is on page SEO. The second is off page SEO. Then there are a few other quality factors that come into account when ranking websites. However, on page SEO and off page SEO make up for a lot of the process of search engine optimization. If you concentrate on these two factors alone, you can see your content ranking higher on search engine results. But before you do that, you must find yourself a SEO strategy. To rank a business on local search results, on page and off page strategies will be different. For example if you looking for SEO services in Cheltenham then, you will search the term Cheltenham SEO Company to get most preferred results related to your query. You can hire a SEO consultant who can help you out in taking  different steps to rank your site in higher search results.


On Page & Off Page SEO

The concepts of on page SEO and off page SEO are exactly what the terms suggest. On page SEO focuses on techniques and tips that work to optimize the content of the website and the build of the website. It works with website’s design and navigation. If you have a sitemap, it makes it easier for Google crawler to browse your website. If your URL is properly structured, Google crawler can spot the keywords. Keep your keyword density optimum. If there is anything to do with the website’s content, it counts in on page SEO. On page SEO works with mobile friendliness of the website. That is the next big factor. Loading time of a page and broken links all add to what makes on page SEO.


How off Page SEO Works

Off page SEO works behind the website. It does not have anything to do with the contents of the website. Like our governments, search engines have a voting system to see what websites should rank first. But again, Google takes into account about 250 different factors. It is not just dependent on off page votes. There is not a literal count but off page SEO can be explained through a system of voting. When spammers got hold of off page SEO and started exploiting it, Google had its ways of upgrading its algorithms so it could stop spam websites to rank better. Remember that no matter how smart you get, search engines will always be smarter. Work on what delivers value and you should be able to see your rankings gradually getting better. Off page SEO works with social bookmarking, social media marketing and link building. These are the three different ways other websites on the web can tell Google that your website should rank better. Let us find out the details on that.


What are some of the ways to improve off page SEO?

Unlike on page SEO, the techniques that you will apply for off page SEO will have little to do with the content of the website. Of course, the best way to improve your off page SEO is to improve your content. But there are other tricks to it. Improving content means that people want to read your content. When they read your content and if it is good quality, chances are they will also share it with their friends. There may be talk on the social media. That adds to your profile.


Link Building through Content Marketing

Link building the easiest way to improve off page rankings. But remember that Google takes into account both the quality and quantity of links when ranking. 2- 5 back links per month should be enough. However, you should work on the quality of back links. This also means you should improve your content. Content marketing is the best way to get backlinks. You can choose from inbound linking which is linking web pages that are from your website to other pages on your website and back linking which means one website mentions another website. In inbound linking, you can start by creating content that is similar to the content that you already have on the blog.


Use Social Media Platforms

To get people talking on social media, you can start by creating pages and accounts on different social media platform. How you choose to gain following is another question. You will of course get some following from your website. Other than that, given that your content quality is great, you can gain a loyal following on Facebook by running a paid promotion campaign. Check your social media score regularly.  It does not cost a lot. It is cheap and affordable. Plus, it works great. Same goes for Twitter. Other than promotions, you can also choose to join a lot of groups on Facebook. There, you can share your posts in relevant groups which can further initiate a conversation.


Submissions on Bookmarking Sites

Social bookmarking is the final way to increase your off page SEO. Social bookmarking websites are websites that allow visitors to create lists of different web pages they want to create later. The lists are often open to public from where they can access your blog. It is helpful for SEO because you get mentioned on that particular website.


How to Improve On Page SEO

On page SEO can be improved by working your way through each of the different factors that make up on page SEO. Break it down in simple steps. Also, a lot of on page SEO activities are not one time. Like having a sitemap takes only a few minutes and you only have to do it once. On the other hand, other on page SEO factors require you to constantly repeat them in all the different blog posts. Therefore, you can try creating content that will incorporate the tips mentioned below as practices.


Meta Descriptions

Next, make sure your page title incorporates your keyword. Your page title and meta description is the first thing the visitors learn about your website. Take this moment to make your first impression. Summarize what you are willing to deliver in the blog post by adding that to your meta description. Be creative with how you sell your content. Meta tags are another thing to must do. Meta descriptions help webmasters to index site in google.  These are 5- 6 tags that you add to your blog post that tell Google the various other words that are similar to your focus keyword. This helps in ranking on other keywords as well.


URL Parameter

When working with URLs, you have to keep them short and sweet. Don’t add unnecessary subfolders. Another way to push your keywords is through by adding them in your URLs. It is easy for Google’s crawler to browse short URLs.


Keyword Research

The keyword density of your blog post can make a huge difference. If you aim to rank on search engines, you must learn the keywords that are already being searched and searched enough. For this, you can use Google AdWords. Keyword density is generally recommended to be kept around 2-3%. Both under and overuse of keywords can cause disasters. This should be one of your biggest on page SEO concerns.

 


Content Creation

Another way to bring life to your content is through adding images. These images are to be given proper credits on the website. Make sure you add the image titles and add keywords to those titles. Resolution also matters. Don’t use plagiarized content for your website. Use online plagiarism checker tool to maintain quality in content.  There is not much saying for the number of images you should use in a blog post since code to text ratio is not a major factor of Google ranking anymore. However, adding one image after every paragraph is a good rule of thumb.