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All You Need To Know About the Mobile Optimization

All You Need To Know About the Mobile Optimization

October 18, 2018

Are you experiencing less number of visitors on your site? Traffic is decreasing day by day? Chances are that your site isn’t properly optimized for mobile users. Gone are the days when people just searched for certain queries from their desktops.

Superiority for mobile searches

It is a well known and researched fact that mobile phone searches had overtaken desktop since the year 2016. Ever since 2016, mobile is considered as a primary source for accessing websites. And realistically, this didn’t come as a surprise for those who were related to the field in one way or the other. Going back to 2015, Google stated that mobile searches have surpassed all other devices. According to StatCounter, an internet usage monitoring firm, since the end of 2017, the traffic from smart devices like phones and tablets was 56.74 percent as compared to desktop researches which was limited to 43.26.

And this trend has not looked back since that time and continued tremendously. One thing to remember here is: if your plans are to keep on growing and want to increase your customers, you will have to optimize your website for smart devices like mobile and tablets.

Smooth progress

If this point is in your SEO strategy then you are making sure that your progress is smooth in the search engine result pages (SERPs). Also, you are doing a world of good for enhancing the user experience (UX). In 2017, Google, the search engine leader started prioritizing mobile-first trend.

Simply saying, Google now likes those sites which are optimized for mobiles. They have now started ranking and indexing sites which are based on the mobile content and mobile experience. However, earlier it was done just merely on the desktop experience. With all the above things in the back of your mind and Google top rankings as your target in front of you, how would you cope with the mobile optimization saga?

According to SEO experts worldwide, you need to start from the basics. Let’s first tell you what actually is mobile optimization?

Mobile optimization

The process which ensures that mobile users visiting websites are given an optimized and greater experience is called mobile optimization. This process considers a number of the process an these include

This is done to make sure that the visitors are given the optimum experience. The first foremost thing you should achieve is the delivery of mobile-friendly content. The image you use for mobilr optimization must be free from any plagarism. Perform complete photo search process for that.  Two main approaches that are considered to be pivotal for this purpose are

  1. Mobile-first strategy
  2. Responsive web design       

Below is the explanation that will enable you to understand the difference between mobile-first and responsive web design.

Difference between mobile-first and responsive web design

When an organization or a business develop a website of theirs, the design is supported by the fact that common people will like and browse it on desktop computers. Once it is made by keeping the desktop users then it is modified to adapt to other devices like smartphones and tablets.

Simply put, the website is scaled down. This conventional approach is commonly referred to as ‘graceful degradation’ or ‘desktop-first.’ One notable fact here is that when scaling down takes place, a number of ‘desktop-first’ features aren’t properly adapted to mobile devices. This arises the need of a mobile-first approach which has become extremely necessary in the current and future times.

Mobile-first strategy showcases a strategy where a website is built for smaller screens first. Then scaling from mobile-first to desktop website has become a norm. The addition of more features and content for bigger screens is done. This is known as "progressive enhancement” and was first described by Luke Wroblewski in 2009. The whole process is like a SEO test of your site. 

On the other hand, ‘responsive web design’ is a technique where a website’s design is optimized to adjust automatically to the size of different screen sizes. The main intricacies like the design, user interface and content of the site are adopted according to the size of the device and the algorithm of any browser.

While building a website from the start, you don’t actually have to decide amongst responsive design or mobile-first. Actually, responsive design is a designing strategy and mobile-first is a technical aspect that has become an integral part in the current times.To achieve the best possible results and a superior mobile experience for your site, you need to be aware of how these two approaches work in tandem.

Website optimization for the mobile experience

Now that we are aware of the basics, let’s now tell you how a website’s mobile experience is actually optimized for better performance in search rankings.

Design for the Finger

It is a common sense thing that mobile users navigate their smart devices using their fingers and thumb rather than using the mouse pointers as on the desktop. This emphasizes the fact that your design should be finger-friendly. Or simply saying, design your website for touch n tap.

We also know that accidental or mistaken taps are a norm for devices with a smaller screen and this is really irritating. What smartphone users want is that they are able to control the touch/tap and do it easily. They don’t like it when they have to pinch or zoom in to see or fill a form of some sort. They want everything to perfectly fit their screen sizes and this is what you need to consider.

Fluid layouts

The best scenario for mobile users is that whatever site they visit, it perfectly fits their screen size. The main problem lies in the fact that there are various screen sizes and it can be hard to design for so many sizes. What you need to do here is to build a layout which automatically adapts to all of the sizes. Fluid layouts help you in delivering a seamless experience to all screen size users.

A fluid layout makes use of relative measurement units, percentages, rather than fixed units like pixels. This gives your design fluidity and scalability. By going with percentages, your worries are doomed about the size of the device and screen width etc. This gives you a peace of mind as you are able to accommodate all screen sizes as your website will be able to adopt the various screen sizes.

Compression tools

The purpose of compression tools is that they enhance the functionality of your website. Not only this, your website is optimized for a greater mobile experience.

Here is how you can do it

Image Compressor: it is used to reduce the size of .png and .jpeg files. The reduction in size doesn’t affect the quality at all. Script compressor like HTML minifier or Gzip compressor: this is used for the removal of unnecessary comments, whitespace and code etc. CSS minifiers and CSS compressors: these are used for linking the CSS code and for improving performance.

Go for speed

People want everything to be fast. It’s a fast world you know. Be fast and you will get success. You need to make your website fast. The reason behind this factor is that people are expecting a fast and smooth mobile experience. As time goes by the expectations of people keep on increasing because a growing number of mobile users rely on smartphones in their micro-moments.

The question here is that how fast your website page should load? The answer to it is that it should not test the patience of the mobile visitors on your site. You test their patience with time and they are gone before you know it. According to leading SEO experts, two seconds is a reasonable time for your page to load. Maile Ohye, in a Google Webmaster video, says that “2 seconds is the threshold for e-commerce website acceptability. At Google, we aim for under a half second.”

What’s the need for optimizing the mobile site’s page speed?

Recent researches and the make of mobile devices hint that mobile users may be performing multiple tasks at a time like browsing, using specific apps, texting, downloading etc. This means their attention is diverted. It clearly indicates that you need to address it by optimizing your page for speed.

Why is it important? Because more than 50% of the users tend to abandon a site if it isn’t fast enough or doesn’t load in 2 seconds. Once they leave a site due to speed issue, most likely they won’t return to it. You need to begin by thoroughly testing your site’s loading speed.

Mobile usability testing

Mobile usability testing plays a big role in optimizing mobile experience. If you don’t heed to it, you won’t be able to know where and which changes are needed. At we have an easy to use tool that assists you in checking the loading speed of your mobile site. Our tool also works perfectly with Google’s mobile-friendly test.

This assures that you have in hand a tool that guarantees industry standard data. With that, you can also go for Google Search Console to make sure that your mobile-friendly testing is conducted at a higher level.One important thing to tell you is that Google Search Console’s mobile usability reporting system is a level above mechanism which lists problems on a page-by-page level.We have mentioned below Google Search Console’s important technical elements that it goes through and gives details about. These are:

Touch elements: Stuffed or too close

This issue has been observed to be quite common for users where it is hard for them to tap or touch an element they want and instead either they touch another element or tap both at once.

Flash usage

Mostly, mobile browsers don’t render flash and this arises the need of using more advanced technologies.

Fixed-width viewport

This issue may circumvent your mobile site design with fixed width pages. This is best served with the adoption of a responsive design.

Small font size

This can be quite distressful for the users and is also known as a scaling issue. The users are required to pinch the screen to adjust to their comfort. You can use tiny text genrator for that.

No configuring of viewport

The viewport meta tag enables the browsers to scale a page that perfectly fits for a particular device.

Interstitial usage

A full-screen pop-up hints towards a bad user experience on a mobile. Google is quite strict on it.

Content not adjusted according to viewpoint

This problem points towards page content not being adjusted to suit the window which the mobile user scrolls. This is mainly fixed with a relative instead of fixed widths.

If you optimize your site to fix these issues then you are making sure that your site starts doing well in Google’s good books. It will certainly help you to rank better and increase your SEO score.

Closing words

All you need to know is that mobile has gained its prominent position in today’s world and it also has a longlasting effect on the Search Engine Optimization. Also, when mobile users browse a website which isn’t optimized for smaller screen sizes, the user experience is bad, conversion is affected, bounce rate increases and the visitor may not return to your site. A heavy loss. Isn’t it?. A recent research by Mobify says that more than 1.2m people access online content on their mobile phones and one-third of these users may not proceed with a transaction if they are not satisfied with the user experience. Simply saying if your website isn’t optimized for mobile, you are losing on leads and prospects.

Surely, you don’t want this to happen. So, a simple solution is to optimize your website for mobile users and you will start getting ideal results. You enhance their mobile experience and they will payback by becoming your customers.In this article, we have tried our best to share with you the important factors and considerations that should be implemented for an awesome mobile experience for your site. Don’t wait for things to happen and act now. Practice all these pieces of information for great results.

Good luck to you from team