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Key Tips To Boost Your Internet Marketing To The Next Level For Better Results

Key Tips To Boost Your Internet Marketing To The Next Level For Better Results

March 08, 2018

Businesses today rely on the Internet to gain access to billions of online users. These users often search for the information they need using search engines such as Bing, Google, and Yahoo. Websites fight for the highest rank in the search engine results page or SERP so they can increase their chances of directing traffic to their webpage.

Internet marketing helps websites drive traffic towards them using online promotions. E-commerce websites benefit from this type of online marketing strategy because the more traffic they gain, the higher their chances of making a sale.

What is Internet Marketing?

Internet marketing is also known as web marketing or e-marketing. It is any effort to promote your business or company using the Internet to reach out to people. Any promotional activity you do on the Internet that helps you get your company out there that eventually leads to more sales.

Different Areas of Internet Marketing

Internet marketing has a variety of areas that concentrate on a specific platform. Each area targets a particular audience using one online platform. These Internet marketing areas are:

  • Social media marketing. This type of Internet marketing makes use of different social media websites such as Twitter, Facebook, Instagram, and Pinterest. Promotional activities are done by creating the business’ an account with social media platforms.


  • Email marketing. Email marketing promotes the business using the dissemination of promotional materials through emails. It also makes use of the email to include the business’ link to drive more traffic to your business’ website.


  • Video marketing. High-quality videos are used when doing video marketing. Internet marketers utilize YouTube and Vimeo to promote businesses using videos that entice and direct them to the company’s main webpage.


  • Affiliate marketing. Third parties or “affiliates” help in promoting a business. These affiliates also do promotional activities using their websites. They often direct their target clients to the business’ webpage. Affiliate marketers are compensated for every click from visitors.


  • Search engine optimization. Also called SEO, this technique aids websites to reach the top rankings of search engines such as Yahoo, Bing, and Google. Websites that are on the number one spot have a higher chance of gaining visitor traffic. improve onpage seo before you start working on off page seo.

How Internet Marketing Helps Businesses

Attain a global reach. Even if you are located far from your target audience, you can still reach out to them with the help of Internet marketing. These techniques help small businesses compete with the bigger ones. Internet marketing helps your company reach out to billions of people across the globe.

  • Around the clock marketing. There is no end to the marketing operations when you use online marketing. It is available 24/7; therefore, it can still reach out to your audience from different time zones. Your marketing efforts are not limited to one place or country. Instead, it is available online for everyone to see.


  • Cost-effective. Many of today’s consumers are online shoppers. Therefore, it is better to promote to them using social media sites and your business’ webpage. Instead of paying so much money for conventional advertising methods, Internet marketing is a cost-effective way to promote your brand and your products online. It helps you save on advertisement costs, and it yields better results.


  • Efficient. Starting an Internet marketing campaign is easy. As long as you have all the data you need, you can quickly create ways to promote your business to your target online audience. In a matter of hours or even minutes, you can create Internet marketing techniques such as email marketing or affiliate marketing.


  • Convenient. Because it is accessible, online marketing is convenient for the business and its consumers. Businesses just need their websites and social media accounts to market their brand and their products. Consumers just need to connect to the Internet to gain access to your product catalogue. They do not have to leave a house just to see your products. They can do it while they are lying comfortably on their couch.

Online marketing is a great way to increase your business’ online presence and attract a brand following. It is also an efficient way to promote your products and increase sales.

Tips to Boost Your Internet Marketing Strategies

Internet marketing tactics can help your business stay relevant online. However, these strategies will not be useful if you do not know how to utilize them. Here are some ways you could boost your online marketing strategies:

  • Know your target audience. Who do you want to communicate with? For whom did you create your products? As a business owner, you must know the answers to these questions for your online marketing strategies to succeed. You have to identify who your target audience is so you can start an online marketing campaign.


  • Research on what entices your target audience. Once you are done with determining who your target audience is, you need to study them. Learn what they like, what they don’t want, their age, demographics, location, and more. This will help you personalize your marketing strategies to fit their preferences.


  • Create engaging content. Your business must overlap your target audience’s needs. Therefore, it is essential to create content that can entice them. Ensure that your target readers can immediately identify with your content. Whether you are writing a blog post, shooting a video, or taking a photo, your audience must be able to engage with your content.


  • Direct traffic to your website. SEO is a great way to increase your site’s visibility. Keyword is the main game when it comes to SEO. You can also use meta-descriptions and URLs that contain keywords related to your products. Make sure your webpage url is seo friendly


  • Utilize social media platforms. Most online users have at least one social media account. It is essential to make use of these platforms because they are free and your target audience is present in them. Facebook, Instagram, and Twitter have helped several businesses grow using simple, yet effective online marketing methods.

If you are a business owner, you can give online marketing a try by looking for digital marketing agencies like J2H Digital that can help increase your business exposure. It incurs less to no costs to set up. However, if it is effective, it can increase your business’ sales and improve your online presence.

Jason Healey is Founder and President of J2H Digital Marketing Agency and author of From Ranking To Revenue: A Business Owner's Guide To Successful Search Engine Optimization with a focus on helping businesses generate measurable revenue from the Internet. Since 2013, Jason has advised over 100 small businesses throughout the US on their digital marketing strategy and execution. Jason is an Online Certified Marketing Professional (OCMP) and has professional certification in Digital Media & Marketing from Duke University.   For 15 years he was in technology sales for companies such as Oracle and managing business development departments for small start-ups in the Boston area. His goal is to teach marketers and business owners how to harness the power of Google & Facebook as key marketing tactics for sales growth.