There is only one dream for every website owner in the online world: to be at the top rank of search engines. Why? It’s simple: if the website is a business offering products or services, it can mean increased revenue, and if the site is a blog entirely for providing general information to people, it means many people are visiting and reading the articles.
This is where Search Engine Optimization (SEO) enters the picture. SEO is the reason behind a successful website’s top rank. In the early years of the Internet, all you had to do to achieve a high rank in search engines was to repeat a certain keyword numerous times on your webpage, but that’s not the case anymore.
Nowadays, SEO is king, and no one can dispute that. Just think about the many SEO companies and SEO marketers crowding the Internet and marketing industry that make people confused as to which one they should choose. Many companies offer the moon and the stars to their clients, but only a few deliver.
If you’re one of those who doesn’t know what to look for in an SEO service company, you’re on the right page. We’ve compiled the essential things to consider when choosing an SEO company to lift your rankings in search engines. Check them out below.
Before anything else, you should take a look at your budget allotted for SEO. SEO fees vary, so it will help to have a certain amount in mind before finding a company who can work around your budget.
Most of the time, startup and small businesses resort to independent freelance SEO experts, which is the more affordable route than large firms. Many beginning freelancers charge as low as $50 per hour. Others charge a less costly monthly rate, and some may even opt to be paid by a certain percentage of your revenue, which is the result of their work. The latter is considered to be the most reassuring as you can be sure that the SEO expert will work hard to get results.
Starting your quest to find the SEO company that can meet your needs at an affordable price can be challenging. While it’s easy to click the search button with the keyword "SEO companies" in Google and get the top 10 list of the best firms, it often comes with a high price -- yes, it’s not a metaphorical expression.
Too often, although these best companies deliver results, they’re often very expensive, and in fact, too costly for a small startup business. Think about it, because usually, what your small business needs is not a mighty top-level SEO company but a reliable one that will meet your expectations without sacrificing affordability.
Don’t worry, because you can get recommendations from a variety of places. For starters, you can ask other business owners whom you trust about their SEO marketing. You can also search Google using the term "affordable SEO firms" and start from there. Finally, you can join online forums and SEO groups such as Search Engine Guide and Search Engine Marketing Professional Organization.
Now, it’s your time to ask. Inquire about how much you can expect as a return on your investment if ever you avail of their service. It’s also crucial to ask how the agency plans to track it. You should establish open communication with the SEO expert or agency of your choice.
A reliable SEO firm or expert should be able to provide you regular updates and reports on the development of your site. If they don’t, that should raise a red flag as it can mean that they’re using techniques that have short-term gains but long-term losses.
To prevent this, you should discuss with the firm or expert the techniques to be implemented. Some of the common SEO techniques they should be discussing include headline and link evaluation, keyword optimization and link building. If they avoid talking about techniques, you should be prepared to find another company.
Although there are reviews on the website of the SEO firm, they’re not the recommendations you should be checking. Ask for the contact details of at least three former customers of the agency and call them. Inquire about their experience with the SEO company -- how long before an increase in their online ranking was witnessed, were all the promises fulfilled and how was the overall experience.
Another thing you can do is check the firm’s ranking in search engines. However, this doesn’t mean that you put all the weight on the results as many SEO firms are too busy on their clients’ sites to pay attention to their own sites.
In today’s business, search optimization engine plays a major role in uplifting your business to the top rank of search engines. So, consider these factors before making a mistake of settling for an all-promise expert or availing a costly SEO service. Good luck with your search.
Sandra Johnson is a writer contributing pieces to Johnny Chen SEO on Search Engine Optimization and other important marketing topics. Her passion for writing makes her enthusiastic to make sure her pieces are informative and engaging enough for her readers to appreciate. She spends much of her free time drinking tea while enjoying a good book.