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Helpful Tips to Avoid Losing Traffic during a Website Redesign for Your Business Throughout 2019

Helpful Tips to Avoid Losing Traffic during a Website Redesign for Your Business Throughout 2019

December 27, 2018


There are tons of ideas that will help web developers with website redesigning and in creating a website from an SEO perspective. However, during website redesign process you are very likely to stumble upon certain loopholes in your website. This will help you to take care of any weak areas of your website during the further redesigning process.

Redesigning existing website is essential especially when your website has been facing a lot of glitches lately. It is also necessary to make sure that once your web developer has implemented the new design on your website, your customers should have a better browsing experience.

Below listed are some of the crucial elements that play an inevitable role in contributing to a successful website redesign project.


Pay Attention to SEO

Redesigning the website without losing SEO is much more work than simply optimizing the content in a way that it matches your keywords. It involves various other tasks like making sure that your internal links still work and there are no spam links on your website.

You also need to make sure that your site retains its search engine value even after it has been redesigned. The new design should be able to confirm that it is sticking to all the SEO norms. One of the most important things you should keep in mind is to make sure that each and every old page is redirected to the most relevant new page. This naturally means that the history of the old pages should also be transferred as well.


Find Tools that Can Ease Out your Work

Most developers or designers will spend most of the time in rebuilding and redesigning the website. There are plenty of options to choose from. Starting from color pallets, website theme to font style- this is where the problem lies.

The developer can work on template design and customize it accordingly. Make sure you decide upon a theme that matches your desired aesthetic of the brand. WordPress is one such option where you can explore various options and select from plenty of web themes.


Enhance the Quality of Content

Apart from paying attention to things like colors, fonts, and themes you should also pay heavy attention to the most important aspect of any website: the content. For a website design to be proved as truly successful it is important that the online presence of your website is improved. It is ideal to pay more attention to let the audience know how your brand accomplished something rather than bragging about your company’s history or products. Look for any empty spaces that you can utilize to show the audience how your brand is different from the competitors and other added benefits.


Having your own blog posts updating content on your website on a regular basis can be a great way to keep the users updated about new ideas and practices. This is why quality content is one of the most important things in website redesign checklist.


Focus on Enhancing User’s Experience

Apart from updating regular content on your website, it is also very important to be very clear about where the customers can find their information they seek. While redesigning, make sure that your site looks good as per the customer’s point of view.

They should be able to easily navigate through your website and the new design layout should be able to quickly usher the users where they want to go. Use analytics which will help you to figure out why people come to your website? Where do they go? Do they make a purchase or raise a query ? all these aspects will make it clear which areas of your website require more attention.


Preview Your Website On Different Devices

Once your site is redesigned or rebuilt it is advisable to check on the site’s user experience. It is but obvious that users will be accessing your website via various devices. This is why it is very important to view your website from different devices and browsers as well.

Opening and testing your website in both modern and outdated versions of various browsers is very important. Also, make sure to check the website functionality in the Facebook browser as well. If you are not convinced with a particular website design make sure that you do some A/B testing which entails pitting two or more designs against one another to see.


Reach People with Better Keywords

More than half of your website comes largely from visitors who click on a link to your website that appeared in the search results. This is why it is very important to optimize your website in a way that it reaches the top results on Google. 
 
Apart from using the regular keywords, don’t shy away from long tail keywords. Users also search the phrase depending on what they are looking for. Generic keywords also tend to have higher competition as well. 

Work On The Technical SEO

Beyond content, page titles, headings, and alt tags- SEO can also help the search engine crawlers to find and scan your site to know how relevant your website’s content is. One of the main technical aspects of SEO is the speed of your website. The users are highly affected by the time it takes for a page to load. The more time the page takes to load the more it will affect the sales and traffic adversely.

One thing to do just to ensure that your website’s performance is high is to keep your templates and code base as lean as possible. Don’t add any extra or unnecessary plugins or tracking code to your website.One of the main technical aspects of SEO is the speed of your website. The users are highly affected by the time it takes for a page to load. The more time the page takes to load the more it will affect the sales and traffic adversely.


One thing to do just to ensure that your website’s performance is high is to keep your templates and code base as lean as possible. Don’t add any extra or unnecessary plugins or tracking code to your website. Remember, it does not matter how fancy you redesign your website all that matters is how well maintained and updated it is. This is why before redesigning existing website it is important to incorporate all the features and optimization that would make your website even better equipped.