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How a readability checker helps you to make your users read your content?

How a readability checker helps you to make your users read your content?

October 16, 2018


Let’s make things clear right away, people browsing different sites won’t like your site if the content on it isn’t conveying the message properly. They will only like it if the text is easy to read, the usage of words is proper, the sentences are structured well and lastly, the information rolled out is easy to understand.

Sensible usage of words, affective tone and curation of great content are considered as extremely important tools of online communication. All the effort done in the process of copywriting is useless if the people visiting your site aren’t interested in the content and don’t like the text. You might can also use tiny text generator for your online writing purposes.

The text on your site communicates your thoughts and ho important clients and users are to you.

Like all other aspects of user experience, content also has to go through the cost-benefit analysis and tight screening from the users.


Cost:        How much will I have to suffer on this website?

Benefit:  What benefit is stored for me in the site? How will it benefit me if I serve time to read the text?

Your main purpose is to provide ease, comfort and benefits to the visitors and users. If this isn’t your purpose then what’s the purpose of your site? One thing to keep in mind while coming up with web copy is that you need to consider these three important points; which are

  • Legibility
  • Readability
  • Comprehension

Before going into the detail of the above-mentioned points, one thing to remember is the use of a reliable and quality readability checker for all your content needs.


Legibility

“Legibility is the lowest-level consideration in content usability: it’s whether people are able to see, distinguish, and recognize the characters and words in your text. Legibility is thus mainly determined by visual design, specifically typography.”

Main principles of legibility

The main principles that ensure legibility are as follows:

  • Make sure that your default font size is large. Also, allow the users to change the font size according to their suitability. Very tiny text means no legibility. Remember that ‘tiny’ also differs across people of different ages, depending upon their visual acuity. Older people need to see a bigger size of the text. On the other hand, teens are pretty much comfortable with the size of the content that isn’t normal for old age people.
  • Legibility also calls for the contrast between the characters and the background. According to experts, a plain background is the preferred one rather than a busy or textured one. The reason for it is that that busy or textured background may interfere in recognizing the small details in the letterforms. Perform a comprehensive photo search to get the perfect image so your work looks awesome.
  • Always go for a clean typeface. We know that today’s monitors and displays have become high quality so, serif type fonts are accepted, however, fonts that are strangely shaped are no more accepted and they have lowered the legibility.

Readability

The readability factor is responsible for measuring the percentage of complex words and sentence structure in any content. The theory behind the readability factor is that long and complex sentences are mostly harder to understand and those sentences having technical terms, jargon and cliché are difficult to read.

For this very purpose, a readability checker is a go-to option. The readability factor is also hinted at that reading level which is required in reading any text. For instance, a 12th-grade reading level means that anybody having a high-school diploma may read the text without any trouble.


Main principles of readability

The main principles that ensure readability are as follows:

  • Usage of simple words in the text. The shorter the sentence the easy it is to read. Fancy words and terminologies should be avoided at all costs.
  • Complicated sentence structures must be avoided. Don’t use compound sentences having too many subordinate clauses and conjunctions because they strain the reader’s short-term memory.
  • Always make sure that you use the active voice. Passive voice is also acceptable but readers prefer active voice more as it makes the text easy to understand.
  • If your target audiences are from different fields of life or you are targeting worldwide audience, you need to write as if you are writing for an 8th grader.
  • Even if your target audiences are educated and from B2B categories, still you need to be simple enough and below the audience’s formal education level. Keep in mind that 12th-grade reading level is what you need to follow to make the text easy and readable for a majority of the audience.
  • Another thing to keep in mind is that when you are writing for the Nth-grade, the affair is totally different when writing for school students in that grade. You always have to follow specific guidelines when writing for young kids, teenagers and millennials. This isn’t what you want on a site which is intended for grownup people. Keyword adjustment is essential during the whole process.
  • The ideal scenario is to write words and sentences matching the educational and intellectual level of the audience. Usage of a readability checker is suggested at all levels.

Comprehension

“Comprehension measures whether a user can understand the intended meaning of a text and can draw the correct conclusions from the text. In the case of instructional or action-oriented content, we also want users to be able to perform the intended actions after reading the text.”

Main Factors of comprehension

The main principles that ensure comprehension are as follows:

  • Make to use a user-centric language. Incorporate those terms in the text that the readers are familiar with and that facilitate comprehension.
  • While targeting a specific audience like B2B, scientific, enthusiast, fans or hobbyist etc, make sure you use specialized terms related to that field. You can use terminologies and technical terms that may not be easily understood by the common audience.
  • Be aware of the inverted-pyramid writing style. Initiate with an overview of the main point. Visitors relate to subsidiary points while being aware of the basics.
  • Sometimes images and visual diagrams that are conceptual in nature tend to portray messages quickly and easily instead of text.
  • Be simple and short. Writing content for websites is falls under the umbrella or SEO and it emphasizes on the fact, “less is more”. if you are brief in your expressions, people will guess more and make serious efforts to understand you. You can use plagiarism software for evaluation purpose.
  • If you consider mobile audience important and valuable for your strategy, be more simple and brief. The smaller viewpoint sometimes affects the comprehension factor. The reason is that users are able to see little context at one time but they can’t easily go back to the previously read content.

Content Usability: Beyond Legibility, Readability, and Comprehension

You must have one thing in mind that the three things discussed in the article guarantee a success for immaculate web content. You are right to some extent but not completely. These three factors are important and necessary but not sufficient.

The fact that the audience can read and understand your content on the website doesn’t always mean that they will do it. According to statistics, website visitors read only 28% of the words. The ideal scenario for readers is that there is so much information available on the web pages that they can easily scan the useful chunks of text for getting their desired information.

Still, we can’t say that users don’t read the web content completely. People do read it with interest if it is loaded with information and the content entices them. The key here is to lure them into the content before they even think of leaving. This is where the writer has to be on top of his game.

Make sure that your title or headlines are brilliantly carved. Communicate the main idea in the headline but make them curious to read the content that follows. Catch the reader’s attention I the headline of the first couple of lines of the text following. If you do so, you have succeeded in your purpose.


Conclusion

So, for ideal content, you need to the following few things in addition to the three factors explained above.