Let’s make things clear right away, people browsing different sites won’t like your site if the content on it isn’t conveying the message properly. They will only like it if the text is easy to read, the usage of words is proper, the sentences are structured well and lastly, the information rolled out is easy to understand.
Sensible usage of words, affective tone and curation of great content are considered as extremely important tools of online communication. All the effort done in the process of copywriting is useless if the people visiting your site aren’t interested in the content and don’t like the text. You might can also use tiny text generator for your online writing purposes.
The text on your site communicates your thoughts and ho important clients and users are to you.
Like all other aspects of user experience, content also has to go through the cost-benefit analysis and tight screening from the users.
Cost: How much will I have to suffer on this website?
Benefit: What benefit is stored for me in the site? How will it benefit me if I serve time to read the text?
Your main purpose is to provide ease, comfort and benefits to the visitors and users. If this isn’t your purpose then what’s the purpose of your site? One thing to keep in mind while coming up with web copy is that you need to consider these three important points; which are
Before going into the detail of the above-mentioned points, one thing to remember is the use of a reliable and quality readability checker for all your content needs.
“Legibility is the lowest-level consideration in content usability: it’s whether people are able to see, distinguish, and recognize the characters and words in your text. Legibility is thus mainly determined by visual design, specifically typography.”
The main principles that ensure legibility are as follows:
The readability factor is responsible for measuring the percentage of complex words and sentence structure in any content. The theory behind the readability factor is that long and complex sentences are mostly harder to understand and those sentences having technical terms, jargon and cliché are difficult to read.
For this very purpose, a readability checker is a go-to option. The readability factor is also hinted at that reading level which is required in reading any text. For instance, a 12th-grade reading level means that anybody having a high-school diploma may read the text without any trouble.
The main principles that ensure readability are as follows:
“Comprehension measures whether a user can understand the intended meaning of a text and can draw the correct conclusions from the text. In the case of instructional or action-oriented content, we also want users to be able to perform the intended actions after reading the text.”
The main principles that ensure comprehension are as follows:
You must have one thing in mind that the three things discussed in the article guarantee a success for immaculate web content. You are right to some extent but not completely. These three factors are important and necessary but not sufficient.
The fact that the audience can read and understand your content on the website doesn’t always mean that they will do it. According to statistics, website visitors read only 28% of the words. The ideal scenario for readers is that there is so much information available on the web pages that they can easily scan the useful chunks of text for getting their desired information.
Still, we can’t say that users don’t read the web content completely. People do read it with interest if it is loaded with information and the content entices them. The key here is to lure them into the content before they even think of leaving. This is where the writer has to be on top of his game.
Make sure that your title or headlines are brilliantly carved. Communicate the main idea in the headline but make them curious to read the content that follows. Catch the reader’s attention I the headline of the first couple of lines of the text following. If you do so, you have succeeded in your purpose.
So, for ideal content, you need to the following few things in addition to the three factors explained above.