Everyone wants to get high rank in Search Engines like Google, Yahoo, Bing Etc. High Rank means more visitors, more profit, and more revenue. While climbing for high ranking in search engines, we have to fulfill some requirements. Trusted links are most countable factors to earn a high rank in SERPs. TrustRank that use Google to rank sites is secret, Google did not reveal it yet. So we use MozTrust to check trust of the website, it is approximately similar to TrustRank.
MozTrust Concerns with the trusted links that a website has. It is measurement about how closely website is linked to trustworthy websites. MozTrust tells how trusted a website is MozTrust increases if you earn a backlink from highly Moz trusted website. MozTrust does not measure the number of links but the trust of the links which means the highly trusted websites linking, the high score you earn. If a website earning Edu and Gov links ( Educational Institutes and Government websites links ), It gives more legitimacy which helps to increase the MozTrust score of a website.
There is no specific good or bad score for MozTrust. But higher seo score means more trustworthy and more chance to get top ranking in search engine result pages. But it will be considered good if MozTrust is higher than MozRank.
Quality is better than quantity, It is a good sign if MozTrust is more than MozRank. If MozRank is higher than MozTrust then it means the site has linked by low trusted websites.
MozTrust of a website can be increased by getting high-quality backlinks from sites that have high trust. Government institutes and university are usually considered more safe and trustworthy, so getting backlinks from these sites can boost a website greatly. Backlinks from root link also carry great value. Domain age is also a dominant factor, how much old will be a domain, it will earn more trust. Social Networks also play a significant role in Trust Building.
Key factors that are discussed above for Increasing MozTrust are these
The trust score based on a logarithmic scale. It is easier to improve trust score of a website from 4 to 5 rather than improving it from 8 to 9. It based on (base-8) algorithm rule, it means the website should have 8 times more trusty to improve rank from 4 to 5.
Poorly linked-pages can build bad impact so proper and relative links are important as well as Highly Trusted.