Most modern businesses understand the value of content marketing. Using certain keywords can have a major impact on how competitive a business is in the search listings. Unfortunately, a lot of companies get keyword research wrong, making the process a lot more complicated than it actually needs to be. As a webmaster, it’s your responsibility to ensure keyword research by evaluating the keyword density of the word you use in your content.
There is a common misconception that finding good keywords involves a tremendous amount of work. Many business owners are under the impression that they have to spend hours of their time searching for the right keywords. As it turns out, however, the process is not nearly that complicated. If you are looking for an easier way to find good keywords, check out some of the helpful tips below.
Ultimately, the goal of any type of keyword research is to figure out what keywords customers are searching for. One of the easiest ways to do that is by thinking about the way that your customers talk about your products or services.
Before you even start the keyword research process, spend some time researching the language that your target market uses when talking about your industry. Social media sites provide an excellent opportunity to do research. Visiting sites like Twitter or Facebook gives you a chance to see real people talking about the types of products or services that you carry. Pay attention to the specific words or phrases that they use when they are talking about problems that they encounter. Take a look at the different types of content that they are sharing. Try to see which types of content or topics get the most interaction to figure out which points are most important to your target market.
This process will make doing keyword research a lot easier and a lot more effective. By identifying some of the phrases that your customers are using the most frequently, you can dig down deeper to find additional keywords that will help you really connect with them.
The tips in the previous section are designed to make sure that you are focused on the type of language that your target market actually uses. When it comes to individual keywords or keyword phrases, however, there are definitely winners and losers. Learning how to evaluate each individual keyword is an important part of figuring out which ones to use in your content. A good rule of thumb to keep in mind is that you should look for keywords that have a high level of popularity but that are relatively non-competitive in terms of the number of other businesses that are using them.
The easiest way to conduct this type of research is by using Google AdWords. All that you have to do is enter the keyword that you are analyzing into the Keysearch keyword tool. From there, you can see at a glance the average number of searches that the keyword receives on a monthly basis. To maximize the traffic to your site, look for words that get a lot of searches.
The next step is to figure out how competitive the keyword is. If you put the word in quotation marks and search for it on Google, it will show you the number of websites that include that exact keyword or keyword phrase in their content. Take a look at the sites that show up on the first page. Are they extremely popular sites like Wikipedia or Amazon? If so, it most likely will be extremely difficult for you to compete against these larger sites, meaning that the word may be too competitive.
Another way to judge the authority of the resulting pages is by using a tool like the Serpworx Toolbar. This toolbar assigns a number known as Page Authority to each site in the search results. If you can find keywords that have at least a few results with low page authority on the first page, those are the words that you should consider targeting.
When you enter a keyword into Google AdWords, you typically are presented with a list of terms that are related to your original keyword. Take a close look at these terms. Today's search engines are extremely intelligent. Using their special algorithms, they can identify similar keyword phrases that customers may be searching for. Keyword research is always important to get desired results in SEO.
If you spot any promising related keywords in the list, do additional research on those keywords, as well, checking out how popular and competitive they are. This is a great way to find even more high-quality keywords that you can use in your content.
The search algorithms used by Google are continuously updated. Typically, these updates are relatively minor in nature. Occasionally, however, they do major updates that can affect how your website performs in the search results. This can have a devastating effect if you aren't prepared. If you go back through the entries on just about any marketing forum, you can find business owners who lost everything when their traffic suddenly died because of a search engine algorithm update.The best way to avoid any problems is by paying attention to what is happening in the world of SEO. Even after you find keywords that are performing well, you should keep an eye on any updates that are taking place with Google.
Find a few different SEO websites that you trust. Spend a few minutes each day checking those sites to see if there are any changes that you need to be aware of. The more prepared you are for algorithm updates, the less likely they are to have a devastating effect on your business.
Choosing the right keywords is only one part of the equation when it comes to online success. You need to regularly re-evaluate your keywords to make sure that they are still performing the way that they should. Natural changes in language or changes in your industry could cause the terminology that people are using to change.
By reevaluating your keywords on a regular basis, you can stay up-to-date with the particular words and phrases that your customers are using at the present moment. You can update your content with these keywords to make sure that your site stays current and relevant. Don't be afraid to add additional articles or blog posts that incorporate these new keywords, as well, to improve your chances of connecting with a modern audience.
As a general rule of thumb, it is a good idea to reevaluate your keywords biannually. That way, you can make sure that you are always up-to-date with the latest trends in your industry. Don't be afraid to explore other avenues for discovering new keywords, as well. For instance, you could try reaching out to your existing customers to find out which words they use most often when searching for the products or services that your company provides.