Domain Authority and Page Authority are metrics provided by MOZ that help us check the authority of the website. A website will have high authority will definitely mean its PA and DA are high.
Talking about the factors that play an important role in SEO, we cannot neglect the role of Domain Authority and Page Authority. In the current times, these two factors enable you a number of advantages from SEO perspective.
In the start let us take you through some of the brief advantages PA and DA provide.
Considering the above-mentioned benefits, you need to keep a certain number of things in mind regarding the Domain Authority and Page Authority.
By keeping the above mentioned 7 points in mind, 1 link built this way will be of more value than 100 worthless links. This technique will surely rank your website even it lies in high competition.
Let’s now discuss how we can enhance the Domain Authority of a website and in result get higher search rankings in SERPs.
These are considered as the pillars or the backbone of your blog. Let it be SEO, DA or any other thing, these pillars are always helpful. By creating a high number of quality backlinks, you will definitely achieve higher Domain Authority. You can easily keep your DA in check by using a trusted domain authority checker.
Before linking, always go for a domain or blog having a good age. The older the blog, the higher its authority. According to MOZ, one of the main factors that are considered while calculating Domain Authority is the domain age.
Related Tool: Domain Age Checker
Internal linking is considered integral in boosting your DA. Make sure to interlink all your posts, this will enable all the posts to be viewed. Interlinking all pages and allowing all posts to be viewed means all pages have good authority and as a result, it will collectively contribute in making domain authority higher.
Don’t forget the importance of of-page SEO. It serves pretty well for the boosting of DA. All points mentioned above are related to off-page SEO terms. Creation of backlinks, creating internal links, achieving comments, gaining subscribers and followers etc. are all off-page factors that help greatly in boosting the authority. But on the other hand, on-page SEO plays its part in calculating the domain authority.
Earlier, social media traffic was considered as low-quality traffic but currently, it certainly is the easier way of getting high traffic. It also helps in giving the domain authority new heights. Social sharing and social likes have become main factors that are considered by Google.
Regularly update your site with fresh content. It will demonstrate to search engines that your blog or site is active and you are doing sufficient work to keep visitors updated. Moz trust is calculated by the amount of new content and new pages that added. Make sure to use a reliable and up to date domain authority checker, which will update you regularly on the progress of your platform.
If your site is well designed and fulfills all the requirements of being a user-friendly site, then you are diminishing the bounce rate. Same stands true for a blog, if it is easily navigated and contains informative, engaging and fresh content then people will stay on it and won’t bounce off to other platforms.
Also, make sure to make it mobile friendly, these factors surely guarantee an upward rise to your domain authority.
Have Patience: Patience is the key. You need to wait at least a couple of years, as after this time the domain and blog’s age will increase and domain authority will automatically rise. There is no shortcut when it comes to increasing the authority of your site. The above described 9 ways will surely assist you in increasing the domain authority with a guarantee.