As times are changing, the factors that affect SEO are also changing. Google as a search engine has the task of finding you the most precise and relevant content on the internet. For this, it has to maintain a huge database that contains all the information about all the websites it will ever rank on its search engine results. This is a huge task. However, how Google decides to rank websites is a different question. It depends not only how much the technology has evolved over the years that allows Google to give its users a better experience but also on how people define quality content. One such example would be of Google Page Rank. It is a ranking algorithm introduced by one of Google’s founders, Larry Page. This algorithm is deemed highly in today’s SEO but there are other factors that have added into Google’s algorithm list. Hari Menon SEO can really help you to achieve highest level of organic growth.
Page Rank solely depended on the quality and quantity of back links to a website. Likewise, code to text ratio was a ranking factor that mattered a lot like a decade back. Today, Google says it matters little if any. Code to text ratio tells you how much text content is present in a web page as compared to the total content present on the website including the images and videos. It was assumed that a better piece of content will have more words.
But today, people want to keep it precise. People don’t want to read what is not absolutely necessary. Major of Google searches are not made for leisure reading. So anyone who can deliver content precisely is today the guru of SEO content. It was the opposite a while back. It’s beater to use plagiarism checker tool to assure quality in content. Things change. In 2018, here are the factors affecting your overall SEO results the most.
The importance of quality content can’t be emphasized enough. It can take you from nowhere to everywhere. All the SEO tricks and techniques come after. What comes first is the quality of content. For someone who has no knowledge of search engine rankings whatsoever, when asked what content should rank higher on search engines, should be able to tell you that the content that has better quality should rank higher. Unless you have a specific strategy for SEO, improving the quality of content on your website can solve a lot of issues. More quality means more SEO Score.
If you want to improve your ranking by improving the number and quality of back links you get from other websites, a better quality of content will get you automatic back links. Likewise, if your content contains valuable information, chances are it will be shared by people with their friends. This brings you more traffic which multiplies over time. Quality of content has a lot of things. It is not just limited to great ideas. It means that no plagiarism should be included. Make sure your content’s grammar is flawless. A bad grammar is just a straight up turn off. If you are taking information from other websites, make sure you are also giving them their rightful credits. This all adds to create quality content.
If you own a blog about technology and you write a blog post say about the latest iPhone, it does not mean your blog will be shown when someone makes a Google search about the latest iPhone. Google takes into account more than just your heading when checking the relevance of a topic. This means that you have to incorporate certain keywords in your blog post. Without it, even with the best content that is out there, you can’t be viewed by the visitors. You should begin by first researching the different keywords related to your topic that are being searched on search engines. Search visibility could be increased by using Google index tool.
For Google, you can use Google AdWords. If you are writing a blog post about iPhone X, look up on Google AdWords the keywords that are being used. If the search terms includes ‘iPhone X features’, make sure to add this exact term in your blog multiple times. This means that you have to deliberately use certain keywords so that people can search you on the search engines. But make sure you don’t overdo your keyword density either. Keep is between 2- 3%. It should be kept in mind that the keyword density is taken in terms of percentage and not in exact number of times a keyword is repeated in a blog post.
As times are changing, a lot of people today access Google from their phones instead of their computers. This is why it is becoming a more and more important factor in search engines to make sure that your website responds well to the user who is accessing the website from mobile phone. Facebook recently came up with its Instant Articles. The whole idea of it was to make sure that users did not require to open a link in a different browser; the page would open on Facebook itself, relieving users from the stress of going back and forth on Facebook and browser.
But that is not all. How your website shows in terms of design and responsiveness matters too. You can have the greatest content in the world and you can have all the keyword density that is required by Google, but imagine that someone accesses your website and because of its structural error, they are not able to read the content properly. You did the job of creating content but you failed to actually deliver it to the user. Make sure there are options for sharing on the website. Add more security on your website for the users.
Meta-data and snippets
Like mentioned in the introduction, people can’t promise you time in today’s world. It is a very fast paced world and there is little people want to dedicate to reading anything that they don’t find relevant. This is why snippets help them choose a website they want to open. This is the first thing they view on your website, even before opening it. Make sure you type it correctly and that it is a fair representation of whatever is inside the content.