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Is Google PageRank factor dead or alive?

Is Google PageRank factor dead or alive?

May 23, 2018

There is a speculation going on whether the Google PageRank is dead or not. There are two answers to it. Let me explain how? Yes, it is dead for those outside who are outside google and it’s not dead for people who work at Google (Googlers). Simply saying, Google will keep on using the PageRank as a measure of their organic ranking algorithm but they may not force it on the public from now on.

During our exploration about the phenomenon, we have come up with a number of signs which have given us a clear indication about the abnegation of Google PageRank for people outside of Google. The abnegation of this factor is not sudden, in fact, Google started sending us clues about it and removed it slowly until completely finishing it completely. Tools like Google PageRank checker have confirmed the notion.

PageRank Data was removed from Webmaster tools

Google removed PageRank data from Webmaster tools way back in 2009. Years back, it was a hint of what was coming next. This helped the experts to come up with assumptions and what Google had to offer to us. The below quote will let you know why it was removed from Webmaster tools.

We’ve been telling people for a long time that they shouldn’t focus on PageRank so much; many site owners seem to think it’s the most important metric for them to track, which is simply not true. We removed it because we felt it was silly to tell people not to think about it, but then to show them the data, implying that they should look at it.

Susan Moskwa, Googler

Fewer updates

The graph below will give you a vivid idea of how the updates have gone from less to nothing over the years. The consistent lowering of updates shows that the page rank is of less or no importance for people who are outside google.

PageRank wasn’t added to Chrome

Talking about Chrome, Google never added PageRank to their premium browser. The only way to see the page rank on Chrome is to install an extension of PageRank Checker of a 3rd party developer. It’s obvious that if page rank was considered for the future then Google would have definitely added it to their browser, but it wasn’t done. This is a clear indication the Page Rank is dead.

PageRank not to be seen again: Matt Cutts

Matts Cutts, Head of Search Spam, was asked a question about the PageRank and will it be back or not. Matt Cutts responded to it in a clear-cut fashion and said: I would be surprised if that happened.

Google isn’t showing any interest in updating it

According to Matt Cutts, the PageRank pipeline is out of order and the tech giant has no plans of fixing it. The pipeline is through which Google used to send data of updated page rank to toolbars for non-googlers. Although the tech giant may be updating its internal mechanism of PageRank every day but, for non-googlers it did updates through toolbars at least four times a year.

PageRank data is only updated to help searchers only

Matt Cutts had an extensive say about the Google PageRank and adding to his previous points he said that “the reason why they (Google) still have it (PageRank) is not because SEOs use it but rather because searchers and users still use it to determine how “reputable” a website is.

No plans updating it

According to a Googler, John Mueller, “I wouldn’t use PageRank or links as a metric. We’ve last updated PageRank more than a year ago (as far as I recall) and have no plans to do further updates. Think about what you want users to do on your site, and consider an appropriate metric for that”.

It became a tool for spammers

PageRank became a force for spammers and Google was aware of it. If you are in the SEO field then you will get it. You must have been contacted by people who are ready to provide you PR4, PR5, or PR6 links. This is where it involved spamming in it. These people sold web pages having higher PR and those pages that had the most PR the more expensive they were sold.

This could easily be measured by a quality PageRank Checker.


Google has officially killed the PageRank factor for everyone who is a non-google since 2016. In simpler words, it won’t be available to the common public any longer. But, it will stay in operation internally i.e. in Google’s ranking algorithm.