Marketing can be challenging for modern entrepreneurs who are just establishing their brand in the digital world. You don’t have the same tools and budget versus the prominent businessmen or the same number of marketers to do the job for you.
So, how can a startup and a medium-sized business promote its products and services in the market?
You can invest in online marketing and gain traffic on your site. Acquiring website traffic can enable you to see how your marketing efforts perform. You can have an idea about the choices of your clients and improve your SEO or credibility in search engines. Also, traffic can generate more leads, attract more customers, and increase the number of conversions.
Thus, in this article, we will discuss tips on how to improve your online marketing to gain more website traffic.
The Google Analytics is an excellent source of data on your website. You can use it to redesign your content and promotional strategies. Pay close attention to pages that are popular and the ones not doing good and see how traffic comes on it
Apart from concentrating on making your page SEO friendly, you can also try guest blogging on reputable sites, build your brand, and increase traffic to your page. However, always remember to proceed with caution in guest blogging since the rules have changed through the years.
Meanwhile, you can also invite friends or other bloggers to blog for your site. With this, guest can share and link your page, and you can gain new readers on your website.
Finally, consider answering or commenting on posts with high traffic. Share tips and suggestions, build a name and link your website to it.
One strategy that you can try is also to interview leaders in the niche that you are operating. Many leaders are willing to answer your questions if you just approach them accordingly. Send an email to request an interview with your target personality and publish the piece on your website.
The interview can attract new readers since they can recognize the name. Also, the interviewee might probably share the content too.
There are various ways on how to intensify advertisement campaigns and gain website traffic. Here are some of it:
It is also advisable to adjust your advertisements depending on your goals and think about the advantages and disadvantages per method so you can save money in the end.
For example, if you wish to gain traffic that will lead to conversion, then see to it that you anchor strategies on this goal. You can utilize the use of keywords as part of your paid search strategies.
Indeed, the competition can be expensive, but it will be all worth it in the end.
Increase traffic to your site by being proactive and engaging in social media channels. For example, you can use Facebook, Twitter, Google+ Pinterest, LinkedIn, Instagram, and others.
You can build a group or community so you can meet your clients or your partners. With this, you can also hear feedbacks and improve products and services offered.
Do not also forget other traditional marketing methods such as email marketing. However, be careful on the kind of emails you send and make sure that you don’t bombard your clients with useless contents.
Ensure that your clients can view your website on all devices such as desktop, tablet, and smartphones. Optimize your sites such as the image file size, third-party functionality plug-ins, and page structure. Finally, always see to it that your website loads better and faster.
Some may say that SEO is dead, but that is not true. It need not be complicated, and it can boost your traffic. Optimize your page for search engines and here are some ways on how to do it:
Make your content irresistible by having strong headlines and using mixed mediums. Use your creativity and capture the attention of the audiences. You can use short to long blog posts. You can also add videos, images, and infographics to provides an impact on your readers.
In sum, online marketing includes some strategies to make your site responsive, gain traffic, and earn monetary benefits. You can optimize your site, do guest blogging, go social, and try other mediums for your posts.
Always remember to utilize tools that are available in the market today and be creative in your methodologies. You may even hire an SEO agency to make sure only the best minds are in charge of your digital marketing strategy.
Matt Kirkman is the founder and lead SEO at Grapefruit Digital SEO Agency. With over 5 years experience of helping businesses improve their rankings and gain more traffic from the Internet, the Grapefruit uses techniques and practices that achieve long-term results, whatever the Google algorithm decides to do.