SEO – or search engine optimization – and CRO – or conversion rate optimization – are ideally supposed to work alongside each other. After all, you’ll want your website not only to be easily searchable but to give its visitors a transformative experience that can turn them into customers of your business as well. But if your SEO and CRO efforts aren’t in sync, there might be a problem with your SEO plan as it will usually come first before any conversions can occur. So how can you make sure that both your website’s search engine ranking and conversion rate are moving along together? Below are some key things you could use to improve your SEO plan so that you can boost your conversion rate:
When designing the pages of your website, you should make sure that you’ve filled out its title and heading tags with relevant information. The title and heading tags of your website’s pages are used by search engines to determine if your website is related to a query that a search engine user has entered.
Filling out the title and heading of your website’s pages with relevant details also helps your website’s visitors decide faster if they’ll use your business’s products or services, which can subsequently translate to faster conversions.
For a conversion to take place, your website should have content that anyone can:
You should therefore ensure that your website’s content works to make visitors want to stay longer until they decide to use a product or service you are offering. Your website should also provide essential information about your products or services so that visitors can learn more about them before buying them.
You’ll want to make sure though that you’re rolling out different content depending on which conversion stage your website’s visitors are already at. This will help guide them along their buyer’s journey instead of leaving them on their own.
Your website’s ease of navigation is helpful not only from an SEO standpoint but for an unforgettable user experience as well. After all, who in their right mind would want to remain on a certain page of your website that’s tough to navigate?
Before putting your website out in the open, you should build every navigational aspect of it from your users’ perspective. You should always adopt the mindset of a first-time visitor who knows next to nothing about your website when testing its navigation.
Only just over 20 percent of businesses are satisfied with their conversion rates which only goes to show that most businesses aren’t happy at all with the conversion rates that they get, mainly because those are what can spell the difference between a business’s profit and loss. If your website isn’t turning its visitors into customers of your business, you might want to take a long, hard look at your SEO plan which you can improve in the above-listed ways. But if you’re having trouble implementing these yourself, you shouldn’t hesitate to contact a CRO agency who can do the work for you.
James is the founder of Conversion Rate Optimization and A/B testing obsessed digital marketing agency, Web Marketing ROI. They help brands with high-traffic websites optimize their conversion rate using A/B testing and personalization.