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Most Common on-page and off-page SEO Techniques

Most Common on-page and off-page SEO Techniques

October 25, 2018


For website owners, it’s mandatory to implement both On page and Off page strategies instantly after the completion of the development process. It’s an optimal goal of every webmaster to rank their site in top search results. Now, the role of SEO is more important than ever before. It’s the most recommend, and a useful way to increase organic searches. Search engine optimization basically the set of rules that IT professionals follow to outperform their rivals in the online search results. Any SEO plan includes on page SEO and off Page SEO parameters. Both of these strategies include various factors altogether that provide unique collective results by increasing overall SEO score. There are 3 common SEO questions that every webmaster should ask from himself before developing an SEO plan of their site.

  • What’s the nature of your website, and which SEO plan will be suitable for it?
  • Weather to go with local SEO or Global SEO?
  • What’s your potential customers will be; are you addressing their needs?


“On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and the print is traditionally thought of as marketing tactics.” – Duane Forrester


On Page SEO Techniques


Page Title Matters

Page title is the most important On Page SEO factor. The web page you develop for a specific product or service must have a unique title. Usually, webmasters gives title to a web page on the most searched keyword related to service/product they sell. This factor helps to increase more traffic towards their online platform. Web pages that have user’s oriented titles, easily indexed in search engines.


SEO Optimized Web Content

The importance of unique and quality web content becomes more evident when you own an e-commerce website. Each and every product page you include must be based on quality SEO content. It’s because of the reason that search engines now only accept unique content that is free from any kind of plagiarism. Google recommends webmasters to use online plagiarism checker tool every time when they post any written content. It’s a kind of mandatory requirement to follow.


Indexing With Google Index Search Tool

No matter how much quality content you write and post on your website, it will deliver nothing if you haven’t indexed your site’s web pages, blogs and info sections by using Google Index Search Tool.  This tool is really valuable to instantly submit any kind of web content that you have on your website. In case if you are facing any problem in terms of submitting your site’s web pages to search engines, then must sign up on the Google webmaster tool by providing your true credentials. This tool will help you to identify the nature of the problem that you are facing to index your web pages.


Precise Keywords Selection

 


“On-page SEO is no longer satisfied by raw keyword use. Matching keywords to searcher INTENT is critical.” – Rand Fishkin


When you have a new website, keyword selection plays a key role to get the required level of user’s attraction. Every SEO plan revolves around the selection of keywords and their resourceful utilization. In a recent period of time, IT professionals mostly use Google keyword planner and Uber suggestion tool to get the best idea of most relevant keywords related to their business niche.  My advice for all of you will be to only select those keywords in the start that have extensive searches probability and less competition. Must try to add keywords in your Meta info of every page to get more organic traffic. Keep these important factors in mind while selecting top keywords.

  • Google Search Volume for Each Keyword
  • Competition of the keywords
  • Keywords with High ROI

Off Page SEO Techniques

 

Content Marketing

You might have heard a proverb “Content is the king”, and its hundred percent true when it comes to making any improvement in overall SEO Score of a website. Your website will become more valuable and trustworthy when you will share great insights about the products and service you sell online by writing quality content. Search engines love unique and quality written work that haven’t have any grammar mistakes in it.  The best approach will be to use Grammar checker tool to rectify the quality of written work.  It will surely increase your site authority.


Invest Your Budget in Guest Posting

There is no denying the fact that guest posting has become the most effective and result oriented off page SEO strategy to double the organic traffic of your site. The interesting fact about guest posting is that it requires some part of the marketing budget to utilize for the posting of articles and blogs on other well-ranked sites. At the start, you can use Guest posting as a backlink generator strategy to establish site authority. Below are the most important tactics you mush have to follow to get accepted your post on other sites.  

  • Determine your Guest Posting Budget
  • Search the Top sites relevant to your niche
  • A friendly guest post query submission
  • Write unique & easily understandable content
  • Includes your top links in the post
  • Send it for posting & wait for the positive response
  • When its posts; share it with the world

Consider Social Media

Well, the social norms in the modern world are now really changed. By sharing your product details and qualities on the social sites can really help you to convert more leads. It’s because when you share on social sites like Facebook, Twitter and Instagram you directly connect with your customer, and asks them to buy your products. A healthy social media score means more organic products for your site.


Go Local & Business Directory Submissions

It’s always easy to attract local customers at the start of your business, instead of giving preference to global customers. The first thing the as Webmaster you must have to do is to submit your business info into Google My Business Platform. It will help you to create awareness about your services and products among the online local community. Must remember to submit your business information on different other top business directories. You can see the list below.

  • Yellow Pages
  • City Squares
  • Angie List
  • Yelp
  • Kudzu
  • Manta