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A Quick Guide To The Do's And Don'ts Of Modern Web Design

A Quick Guide To The Do's And Don'ts Of Modern Web Design

March 05, 2018

Websites are helpful in many ways. For individuals, a website is a great way to show one’s portfolio online. If you are a freelancer, you can use a webpage to create a page where potential clients can see your work. For businesses, a page is a tool to market your products and services to an online target market.

Creating a website requires careful planning. You have to put yourself in the online users’ shoes so you can assess if your website is easy to navigate or not. You need to ensure that your website is efficient and user-friendly. Therefore, it is essential to learn more about the do’s and don’ts of modern web design.

Importance of a Website

If you own a business or you are planning on starting a freelancing career, a website is an efficient way to get the word out there. Online users always refer to the Internet whenever they need a product or service. Therefore, it is best to create a website so you increase your chances of gaining an online following.

Websites provide many benefits such as:

  • Visibility One of the most important benefits of owning a webpage is the increased visibility of a business. Word of mouth may be an efficient way to get clients or customers; however, before people visit an establishment or purchase a product, they do their online research first.
  • Billions of online users can have access to your website, making it a great tool to increase the visibility of your brand. Compared to traditional marketing strategies, creating a modern web design is an ideal way to speak your brand’s vision to the world. It helps spread the word about your business faster.            
  • Accessibility Websites are available 24 hours, seven days a week. Regardless of their location and their time zones, online users can access your webpage whenever they want to. If customers want to purchase your products, they do not need to wait for your physical store to open. Instead, they can just go to your online store and buy there.
  • Websites provide customers with the convenience of being able to purchase anything they want with just a click of a button. They can buy food, clothes, and even furniture while they are lounging around in the comfort of their own homes.


  • Shareability Sharing is caring when it comes to the online community. The rise of social media platforms also gave rise to the need of online users to share their experiences with their followers and friends. Your website allows your online audience to share it with other people. Because of this feature, comments, feedbacks and reviews can be traced back to your brand.


  • Credibility Owning an official website helps establish your credibility. Some might think businesses or professionals own a webpage just because those before them owned one. They fail to see its importance to how the company might look to the target market. A webpage gives your brand a professional look. When online users look at your website in the search engine results, it helps prove that you have a legitimate business.


  • Effectiveness Compared to conventional marketing methods, a website is all you need to market your brand online. You do not have to pay for costly advertisements in print or the on television. Instead, you can hire an experienced webpage designer to create a professional-looking website for your brand. To add more entertainment and information on your site, you can create a quality content that is effective in capturing your target market’s attention.

Do’s and Don’ts of Designing a Website

Web design is more than just inputting codes, selecting a background and uploading pictures of your products. You need to plan how your website is going to look like and how your customers will benefit from it. You need to take into consideration each website element.

These are some helpful tips on what and what not to do for designing each of your website’s elements:

  • Visual design: When online users see your webpage, they must be enticed to browse through it. You have to plan a layout where visitors can easily see what they are looking for. An excellent visual design helps increase traffic to a website.


  • Do: Keep a structured page. Maintaining an organized format for your layout gives your website a more professional and sophisticated look. Experiment with typography, different color combinations, and content placement.


  • Don’t: Don’t be afraid to experiment with your visual design. However, steer clear of dark background and images if you want to project a different mood to your visitors.


  • Navigation: Online users are impatient. When they cannot figure out how to go to a website, they just leave. You must ensure that your users can easily navigate their way around your site.


  • Do: Keep your navigation simple. Long navigation menus look tiresome. Therefore, keep them short but concise. You can use “hamburger menus.” This kind of list helps increase your website’s conversion rate. Why is it named hamburger menu? Imagine three lines stacked like three hamburger patties.


  • Don’t: Avoid a long list for your navigation. This type of navigation menu will just bore and confuse your visitors, leading them to leave your website.


  • Content: Content is essential so you can keep your visitors interested in your site. Therefore, it is crucial to produce high quality, engaging, and enticing content.


  • Do: Create content that is related to your brand. You have to entice your readers into purchasing your product using what you publish on your site.


  • Don’t: Avoid lengthy articles that are filled with fluff. Do not publish low-quality photos or videos and avoid plagiarism.


  • Mobility: Your website must be compatible with your users’ mobile devices. Otherwise, it will take time to load. Your visitors will close their browsers if they find your website too slow.


  • Do: Whether your online audience is using Android, iOs, or Windows, your website should be compatible with any operating system. Compatibility ensures that your site is accessible regardless of the kind of mobile device – mobile phones, tablets, laptops, and more, that your visitors use.


  • Don’t: Avoid concentrating too much on one type of operating system. Don’t limit your mobility to smartphones. Different users have different types of mobile devices.


Web design is something you should take seriously, especially if you want to boost your credibility and brand awareness. An effective website can help a business reach out to its target audience and contribute to the increase in sales. If you’re looking for more information about this subject, you can click here.

Melissa Turner

Melissa Turner is an aspiring web designer who has been working hard on developing her skills. She enjoys creating websites, and in her spare time she loves to walk along the beach with her dog. She's currently working on her next big piece.