When you want to improve on your rankings game for your website, you have to realize that it's more than just knowing the right way to market your brand or to follow good search engine optimization (SEO) habits. In fact, it's also just as important to know what sort of search engine optimization problems people run into but don't realize, in order to get a better sense of what might be lacking and what has to be improved in your operations. Knowing where you might be going wrong can be a good indicator of things you may have missed and things you can improve upon in the long run. Just how will you go about with this process?
If you want to look further into what SEO problems you might encounter in the long run, you should probably understand why you should put more particular emphasis to your SEO in general. Were you aware that 79-percent of all desktop search traffic worldwide actually got to Google, with other search engines just tapping into 19-percent of the traffic? This is one of the main reasons why a lot of SEO-oriented "tips and tricks rely on appealing to Google, as the search engine does receive as much as 63,000 searches for every second of every day.
That’s ridiculously many, and can affect a ridiculous amount of users. In fact, searches in Google pertaining to local services will most likely result in a purchase for 72-percent of customers, especially if a store is within five (5) miles of them. In fact, 30-percent of all search traffic in mobile are actually about locations. This is just the tip of the iceberg of a ton of benefits and data on SEO, and tapping into this data can give you a considerable advantage over your competition. First, though, you might want to remedy some common mistakes you might be doing.
SEO Problems: The Ones You Didn't Know You're Doing
One of the most integral components of your business marketing strategy is to understand just what makes your search engine rankings "tick." After all, understanding components such as your power keywords and best practices can almost always ensure you're maintaining a good presence in search engine rankings, right? Not necessarily, as while services such as Decrypted SEO Company can help you assess your search engine needs and identify SEO problems people run into but don't realise it. Just what are these? Here are some of these problems:
Broken inbound and outbound links exist in your page: If you want your pages to rank well, they shouldn't contain broken links. This is because links are also Google's and other search engines' ways of determining whether or not you're using or relating your content to other relevant sites and users. Linking back to reliable sites can help you rank much higher, but linking back to otherwise "sketchy" websites might harm your ranking. It helps if you try to check if the sites you link back to are sites that other sites link back to as well, as that site will probably be seen as a good source.
Writing about the same topics as other people: Now you might be thinking this classification is a bit unfair, given that not everyone can think of unique ideas all the time. However, if you do compare an article on, say, Dog Food Brand X from a popular website and a beginner pet blog writing almost the same thing about Dog Food Brand X, who would likely rank more? Despite good intentions to create original (in this case, not copied) content, the former will definitely rank higher. Audiences, and especially search engines, look for value. If you write duplicated content, or content that is the same or very similar to other sources out there, your rankings might suffer out there. Instead, try to look for an angle on a topic you want to write about that you think you can explore that others haven't.
Writing with too low a word count: Now that we've established relevant blogs are important, it also helps if you write blogs with a decent word count. There's no minimum word count needed for pages to work with in order to generate good SEO, but Google is known to rely more on long-form content so they rank those higher. For search engines, longer content means depth, especially if you don't fluff it. If you have issue with length, try to make sure it's moderately-long, but isn't redundant or fluffy.
Images and alt tags are not fixed properly: You might think "content" is what matters the most in blogs, and this is actually true - but "content" also factors in images and alt tags. To recall, alt tags are the tags you use to describe images should they not appear properly for users. However, it's important to make sure images appear in the first place. Not correcting these errors while they're there can be very detrimental to your SEO progression, so it's important to constantly assess and reassess the kinds of images you place and alt tags you use to describe them.
Title tags are not unique or long enough: It's important to always keep in mind that Google and other search engines are very strict with how unique content appear in their listings. This is why it's a constant "requirement" for writers to teach each other that their titles should be unique and catchy. However, this also has a technical reason. Title tags that are optimized properly can really have good benefits for your SEO. If your title tags are duplicated or missing, these don't exactly give search engines the information they need if your page's content is relevant or not. As such, even if you have an insanely good piece, an improperly titled piece can still make your rankings suffer.
Meta descriptions literally count for search engines: If you search for something in a search engine, aside from the title of the link, there's a little description about the page below. That's the meta description. As you can see, the reader in you would want information in the meta description to show what the page is about in advance, right? This is because you don't want to waste your time reading about something you don't need. This is the same mentality you need to understand when creating pags. Your meta descriptions should be chunky and detailed but short enough to be readable and understandable.
More HTML code exists than actual text in your site: It's understandable that your site will definitely rely on HTML in order to show your website properly, as after all it's the backbone of your website design. However, if there's more code than there's text, then Google might think it's either a website that's poorly-coded, there's hidden text, or it's a slow site. Try checking if you can remove excess code or if you can add relevant on-page content wherever necessary.
The Bottomline: SEO Problems Shouldn't Be Ignored
When you're seeing improvement on your SEO efforts, you shouldn't completely ignore maintenance and checking of your various campaigns, tactics, and strategies. Sometimes, unbeknownst to you, despite the improvements and changes you're seeing, you might actually be doing something that can be detrimental to your SEO growth in the long run. The above tips could hopefully help make sure you remain on the right track when it comes to properly assessing your SEO needs, and making sure not only are you following good habits, but also aware of bad ones as well.