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SEO Techniques in 2018: What to do for On Page SEO

SEO Techniques in 2018: What to do for On Page SEO

March 16, 2017


If my previous post i have pointed out some mistakes that mostly people do before they start an online business.  Now come to the On Page SEO. Most of the webmasters neglect this ON-page SEO and only focus on Off-page SEO.  In That way they failed to achieve their goals because only focus was, buy backlinks, sharing website, getting links, etc.

Today I will point out some page things that you should check in your website before you go for Off-page SEO.

Design of your Website

Let’s say, you successfully dragged traffic to your webpage, but if you website is not user friendly and visitor will In and Out with a minute. That will make your webpage bounce rate will high. And it is not healthy for a website ranking. Also page design should be clean so that user can easily navigate in your website. Also the browser compatibly is one of the main things you should keep in mind. Not the whole world use google chrome, there are other browsers Firefox, Safari , Opera, etc. Check theme design on each browser, this will help visitors to stay on the webpage.

Responsive Template

Now this is one of the main things that webmasters ignore, the responsiveness of their website. I know it is hard to design a mobile compatible template but remember that google prefers responsive domains in the mobile search. Template must be responsive not according to the mobile and desktops but also with tablets and phablets. You can use some open source html & Css frameworks like bootstrap to do this job for you.

Content of the website

Google Panda algorithms are specially designed for checking quality of the content of any website. This google security door check following things in your content

Length of the content (Total words)

Quality of the content: it check grammar mistakes, headings and paragraphs. It is also called the styling of your content. you can check grammar error in your content by using prepost seo grammar checker tool.

Plagiarized Content: Never ever copy content from other websites or your website will be penalized by google search engine. Use Unique Content on each and every page. If you are coping your own website content you can use canonical url meta tag. To check How much you content is unique you can use plagiarism checker tool and if your content is more than 40% plagiarized then I suggest you to rewirte it. If you cannot rewrite it by your own then let rewriter tools do this job for you.

Use 1000+ words in your webpage that will also boost a little your page ranking up. Do not create separate page for each comment, that is the biggest mistake that mostly webmaster do to increase the no. of webpages.

Use Links Carefully

Giving credits to other website does not harm your page seo if you are not doing this for a paid service. Add Website internal links in your content that will also pass authority to other pages. Also check regularly if all links that you used in your content are working and not broken. You can use broken link checker tool to verify all links.

Meta Title and Meta Description

Meta title and meta description are both very important for your website ranking. Use your main keywork in the Meta title and other related keywords in the meta description.  Also use SEO friendly urls according to the google guidelines. Meta Keywords tag is no more supported by google but some search engines still use it. As Google is the big gun, we should follow things according to the google rules.

Heading Tags, Tables, etc.

It is recommended to use H1 and H2 tags on your webpage and use your focus keywords in those heading tags. If you have a list in your content then try to use it in the table tag, that will also display in google search. Ranking system could also be added by using schema html structure.

Use Compressed Images and Compressed CSS / JavaScript Files

To load your website faster compress all images before you use it in your content. And never forget to add alt attribute in img tags. Use compressed css style sheet files and .js files. Fast loading websites are appreciated by google search engine. For jQuery and other common JavaScript libraries use google hosted libraries. Remove inline css attributes from your HTML coding.

Create robots.txt file

This file guide search engine bots to allow and disallow crawling certain pages. You can also add site map path in this file.

Check WWW Redirection:

Check if your website going to the same url with out and with www. Otherwise webpages will be indexed with both www.example.com and example.com. And if you are using SSL certificate in your website then redirect HTTP to HTTPS, also secure connection have plus point in ranking.

Generate XML site map

Also use XML site map for your website and you can submit link to that xml file in google webmaster tool. There are other site maps available like ROR.xml, urls.txt, etc. you can also use those maps.  Check google guidelines about xml sitemap. A site map must not have more than 50,000 url in it and it’s size must be lower than 50MB. You can also generate xml sitemap using third party tool.