SEO is an ever-changing process that includes numerous strategies which based on search engine platform updates. There are various SEO trends you have seen at the beginning of the years but didn’t have any existence now. As we are going towards the end of the year 2018, so it’s time to improve SEO score with the implementation of top innovative marketing trends that are used by the successful online businesses. There are more than 200 ranking factors on which the optimization of a site works but the interesting thing is that the list is growing rapidly, and some new factors have taken more importance than the previous ones. So, it the need of an hour for every business to find out which strategy is more important and result oriented so as to deliver the boost in search engine rankings. In this article, I will discuss the top emerging trends of 2018 that are now the part of every successful SEO framework.
“SEO is an ever-changing adventure where you need a lot of skills, both, technical and non-technical to survive.” -Deepanshu Gahlaut
Voice searches completely changes the way how we think to search and communicate information on the web. At the start of the year 2018, no one has thought that the number of voice searches will increase up to this extent. The rise in the use of digital assistants has completely changed the way how different search queries are performed by a single online user to access relevant information. With the increase in voice-based searches, the use of long tail keywords in the content becomes more vital to recognize the query and instantly provide the information asked through voice.
“The voice recognition market will be a $601 million industry by 2019” - Technavio
Voice search assistants e.g. Siri & Google Assistant have really improved their voice searches capability to instantly provide the relevant info that is asked with voice queries. In USA, more than 40% of the searches are carried out by using a voice assistant. It’s become a norm to keep Voice-activated devices in rooms, bathrooms, and kitchens. Now there are more people who use smartphones to perform voice searches, and the number is consistently increasing day by day. To grow your business on the web, you have to take advantage of the increase in voice search worldwide and must optimize your organic keywords accordingly. Implement the following important characteristics in your SEO for better voice search results.
• Include the questions in your content that are asked in voice searches
• Work on your local SEO to gain instant rank invoice queries
• Include the keywords in product page having high relevance to the voice assistants
2018 is more likely the year when the business has realized the importance of their websites optimization on smartphones. As per the statistics, more than 58% of the web traffic comes through smartphones that is almost the double of previous years. Mobile users can now see more content on the go with the local searches results. E-Commerce sites heavily rely on mobile search results, and because of it site responsiveness, as well as products page relevancy, becomes an integral part of the optimization work on local searches.
“When dealing with search engines, the term ‘relevance’ describes the extent to which the content of a website corresponds to the search term used”. Search Metrics.
From the perspective of smartphone end users, page relevancy and its connection with the near area map are important. To optimize your site in accordance with smartphone searches, implement the following tactics.
• Submit your site in Google Places, Google Maps and Google Index page.
• Evaluate the responsiveness of your site on modern devices.
• Use related phrases that comes on the top of searches.
• List your business in all important local directories.
Yes, the speed of your site really matters for the web users. It’s 2018, and the online users really want to browse their query without wasting any time. As we are living in an era where smartphones/voice searches are on the rise so the speed of the site always have its importance. Site speed is an essential ranking factor that platforms consider while giving ranking to sites. Following tactics could be helpful in improving site speed.
• Make consistent upgrades in your website code.
• Don’t use many redirects.
• Resize/ minimize your image size.
• Limit the use of plugins
Artificial intelligence and machine learning in 2018 has also changed the way how search engine platforms consider the ranking of a specific website, Web App, or keyword. Google well-renowned algorithm “Google’s rank braid” has taken artificial intelligence to a next level. We can consider more updates and changes in this tool to make search results close to reality. The results will become more precise and highly acceptable from the point of view of an individual web surfer.
It’s true that in current fiscal years, various new SEO related framework comes to horizon, but the base of SEO still remains as the same. If you think that link building didn’t have any positive benefits, then you are dead wrong in your opinion. Quality content still has their own importance in SEO as it has previous years before. Use of Unique synonym in 2018 becomes more vital while content marketing. The factors of off page SEO becomes more essential to get high-rank in organic search results. Quality backlinks are more valuable for your course towards accomplishing the ROI your business required. You can still make improvements in your old SEO strategy by adopting the following measures.
• Write, edit and post awesome content.
• List your business in web directories.
• Commenting on relevant blogs, articles.
• Build a healthy relationship by adopting effective social media strategy.