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Step by Step Guide; How to Optimize Images for Better SEO Results

Step by Step Guide; How to Optimize Images for Better SEO Results

October 01, 2018

Whether you have a blog, an online e-commerce store, or a regular website that you want to look amazing, then you must have to work on your images selection/editing process. In SEO, images optimization is necessary to increase organic searches towards your site. The selection, implementation, and optimization of images is not an easy process. These things really take time, and there are chances that in first go you can’t be able to get the best-preferred results so it becomes necessary to do certain changes again and again. Finding a true image or picture could be a difficult process. There are reverse image tools that help to identify the uniqueness of a picture. It’s essential to use these kinds of images during your designing process. This article is all about how you can select a perfect image for your website or blog to make it sure that it must get more appreciation from online users.

“Great images take you on a journey via a single photograph. The depth and layers pull your eye all over the frame, causing you to pick up interesting pieces along the way, ultimately coming to a climax”. Jimmy Chin

Do Some Brainstorming in Selection


Before you start the optimization works related to an image, first you need to find the best piece of image for your article, webpage or blog. A perfect image must have all the necessary ingredients that relate to your written content. At least it must be as the headings. You can perform Google advanced search to get the most favorable results related to the kind of photo you want to include in your work. Do some thinking during this process to find out the most relevant artistic piece that attracts to the viewers. On the other hand, there are various other online platforms which provide the free stock photos for web development, web designing, articles pages, and written work guides.Unsplash

•    Stockvault

•    Freeimages

•    Flickr

•    Pexels

•    Pixabay

•    Unsplash

The key to best search is to put the related keyword in the search section of the free stock images site, and the results will appear. Only select that one which is less in size and have a high-quality resolution.  You have to give some valuable time in the selection of these. It’s important to get the point of view of web designers to only select the best one. It’s not necessary to only put a single image to a specific page, you can select two or three images, and then can bulk index them in search engines.


Image Format Matters


When developing or selection images, you can find out different file formats. It’s up to your choice to configure your photo in accordance with the format that looks prey much feasible to you.  My recommendation for you is to only use JPEG or PNG format. The best practice is to use Adobe Photoshop to make necessary certain changes in the photo by doing lively editing. Keep these important suggestions in your mind while editing and saving an image.

•    JPEG photos are always smaller in size to post in blogs/articles.

•    For graphic text must use PNG files (You can include these in web pages).

Diversity in Images Selection/Editing Process

Be open-minded while you start editing of images for your web tasks. Implement some solid colors in the background, and then put some attractive logos and frames that look pretty much feasible to your website page or article on which you have to paste that image. You can mix up your editing with diversified artwork according to the modern needs and requirements. You can do the mixing in the following ways.

•    Include graphics text illustrations, paintings

•    Drawings work with solid flat colors 

•    Include Graphs and tables infographics

•    Use animated GIFs screenshots

Alt Text Images

Alternative text (alt text for short) is an attribute that is added to an HTML image. It appears in the image section and describes the image to search engines to optimize photo effectively. An important aspect of the image optimization process is to must give a descriptive file name to the photo that you have edited, and will implement in your website.  You can use the keyword of the topic as the name of the file.  An accurate name to the image could help you to optimize it in a well-organized manner in search engine results. This will help you to generate more and more web traffic.

Compressing/Editing the Files



After when you complete the full editing of an image that you select to post on your website, must remember to crop the photos to reduce their sizes. It’s necessary for you to compress the size of each photo before setting it up on online. Here is why you should consider the compressing of files.

•To make sure that your website loads faster. Quicker websites can load very easily, search engine optimization for these websites is easy.

•Normally it’s so easy to create backup sections of the photos and images that you post online on your websites. Compressing is so helpful in doing that.

•By saving hundreds of kilobytes per image, your site will have to take very less bandwidth.

You can use various plugins to perform effective file compression in order to give a good look to the selected photos and images. Here is the list of top cropping plugins you may use to reduce the actual size of a photo.

•    Image Optimizer

•    Smush Image Compression


•    Compress JPEG & PNG images


So, now at this point, you must be clear about the steps how you can easily optimize images that you post on your site either in blogs or web pages. Image selection and its editing is a time consuming process, and you will have to be prepared yourself for it. Good unique images are like free backlinks to your site.  At the initial stages of image selection, you might create two or three models and then after applying different frames and JPEG or PNG format you can figure out the best one for your final use.