Sometimes we listen to some of the so-called SEO experts and business owners talking about all the hard work they thrust into SEO (search engine optimization) for the growth of their search traffic. While listening to their views, we got no other choice other than to think about the good olden times when the wheel was invented. At prepostseo.com, we get to receive hundreds of emails and social media messages from all over the world. After going these emails and messages we have come to the conclusion that a large majority of people are still using the same old SEO tactics that were practiced a couple of decades ago.Still, there are a large majority of people who think that SEO is dead. We, from the platform of prepostseo.com, are always trying our level best to educate people about new and latest SEO tactics and that SEO isn’t dead. Yes! Some old SEO practices are dead and buried and new practices have replaced them.
Simply saying, most of the SEO strategies, practices and tactics that were used to get fruitful results in the past aren’t as useful nowadays. Leading search engines like Google, Bing and Yahoo have sidelined a number of SEO tactics already that were considered as quite important for ranking keywords and getting traffic some time ago.If you are looking to get results that are in your favor from your search engine strategy, then you need to move forward and forget about the SEO tactics of olden times and start using tactics of the modern day. The purpose of writing this article is to enlighten those specific people who are still unaware of the new SEO strategies and are still lost in the SEO practices that are dead. If you want to be where you desire then you need to start focusing on the new tactics and leave the ones that are outdated. Let’s tell you which tactics are out of fashion.
We know that some people involved in SEO won’t stop spamming blogs and forums. They tend to leave short and worthless comments hoping against hope that they will get success in getting backlinks and building authority. We have also seen that a number of people use computerized scripts for importing comments in numerous online journals. It’s important to use effective backlink builder tool to avoid any spamming.
Leading search engines like Google have such algorithms that discourage these kinds of practices. While spamming comments, you are damaging your own brand. If your strategy involves spamming on all forums conveying your message like “hire us or buy our services”, then people will be fed up of seeing these kinds of messages and it may happen that nobody buys your product/services even if they are great. This method of spamming blogs and forum comments was once quite effective. However, since the introduction of Google’s “Nofollow” attribute, this method is used no more. Now some people might be misunderstanding this.
Never ever we wrote that forum posting or commenting on other blogs isn’t worthwhile. Our main point of emphasis is that spamming isn’t good. One productive thing you can do is to build relationships with bloggers by commenting instead of trying to build links. Long lasting relationships with other bloggers from your niche can be very fruitful if you use this relationship sensibly. So, make sure that you use this option sensibly instead of just writing useless and short comments containing your links. Always make sure that that comments that you are leaving are contributing positively to the pages. Make sure that you add value with well written, relevant and insightful comments. Look to build a meaningful relationship with the blog publisher and its followers. This way you are not only doing good to the blog publisher but also luring the followers of that blog to follow you as well. In the end, if your purpose is to build backlinks, you need to turn to guest posting.
Previously when you wanted to dominate the very first page of search engines and especially Google, for a branded or unbranded query, what you did was to add a bunch of sub-domains to your website. Or else you could register various separate domains to be able to control the top 10 positions.
A large majority of web hosting companies used to do this. Small and medium business service providers who had to offer only one web related services also used to do this. Particularly if they had various competitors competing them. Domain authority factor always plays an important role in defining out level of SEO performance. A good domain authority website will always rank higher in SERPs results.
Currently, this tactic isn’t effective at all. Google now gives priority to multiple subpages in a single SERP from a single domain. For instance, if you are looking up for any business related query then you may be presented with websites like Entrepreneur.com and Linkedin Pulse more than once.
Another example is of Quora.com. It may show up more than once in return of a bunch of question style searches. Stack overflow is another example; it ranks multiple times for a number of questions related to development.So, rather than spending money and time on the creation of multiple subdomains and smaller websites you need to try barnacle SEO and subfolder hosted content.
Non-contextual content means the content that is created for bots. This isn’t created for humans and the queries they search. Also, contextual content isn’t always unique, well written, informative and 100% correct. Google can still consider any content worthless even if it is based on all the attributes mentioned above.To impress search engines and win the competition your content needs to be strong on two borders; firstly it has to be unique and high in quality and secondly, it should be contextual. Simply put, it should suit the content of the searchers intent.
Some people are still unaware of this new tactic and focus on the creation of non-contextual content. This sort of strategy could help you rank better in the times gone by, however, with the introduction of Google Hummingbird in 2013, this is not what you want to do now.Google’s latest algorithm, RankBrain is an extension of Hummingbird that came in 2013. It is built especially to rank that specific content that focuses on user intent. If the content you are writing isn’t able to answer the questions of the users, then your content is useless.
RankBrain also measures the time which users spend on your page reading the content, click through rates, bounce rates etc. If you are able to curate engaging, relevant, informative, unique and quality content, then be sure that you will rank better in Google.While writing content, one thing you need to make sure is to answer as many questions as you can that arise in the minds of the users. One useful platform is the “Answer the Public”, through which you can get to know what people are searching. If you are able to answer these questions in the blog then rest assured people will stay on your site and read your content.Make sure you target long-tail keywords as they are more specific and according to statistics around 50% of the search queries are four words or longer
A few years ago search engines like Google and Bing were considering meta keywords that included keyword meta tag to identify the niche of the website. Most of the search engines that aren’t to be found now started this now. These included WebCrawler, Altavista, Infoseek, Lycos, Yahoo and others that were not as intelligent as the search engines of today. However, when these search engines were relying on the meta tags for the ranking of sites, they hoped that webmasters would include those keywords that were related to their sites. After some time this practice was abandoned because the webmasters starting ranking highly searched keywords by just adding them to their meta keyword tag.
They abused the system and this forced the top search engines to introduce totally new features of ranking to be able to stop this spamming. With the passage of time, all search engines followed the pattern and devised some great ranking algorithms. As people were spamming meta tags for keywords, most of the search engines started to find another route and by focusing on the originality and the uniqueness of the content.
The bad news for marketers is that they are still unable to incorporate keyword in their meta tags. This is outdated. The best thing to do now is to come up with persuasive meta descriptions and meta titles. The idea behind this notion is to grip the people searching for something, to click on your results rather than clicking on the links that are above or below your result in SERPs.
Has anybody advised you to submit your site to search engines for indexing so that you could be found easily by them? If this is the case, don’t believe them. You don’t need to doubt them; it may be that they are not aware of the new practices now. This used to be a common practice earlier but, not now. A large majority of website owners are still wasting their time and effort by submitting their websites to search engines hoping that it gets picked by search engine bots.
Let me tell you a common sense thing and you will definitely agree to. The search engines have become so advanced in the current times that you don’t have to submit your site for indexing. They are so powerful now that they are going to find your site by themselves. Website index checker tool will always help to find out that either your site pages are perfectly indexed or not.According to experts, your main point of emphasis should be to make your site easily crawlable by the bots. This can be done easily by doing steps like adding a sitemap and arranging your pages and content in a better manner.
Keyword stuffing is one thing that everybody did in the past. I repeat everybody. And the best part is that stuffing gave results as well. Currently, no search engine likes it and they even penalize you if you do this. So, be sensible while using keywords in your content. If you stuff keywords, you are doing a heinous act according to the search engine rules. The first and obvious thing is that the content doesn’t seem to be for the humans. The main purpose for which you have done is to just deceive the search engines which has become extremely difficult in the modern times.
Search engines are smarter than you think and this keyword stuffing can have a negative effect on your rankings in two ways. Not only the search engines will recognize it but humans will also be hesitant in reading it. Thus, a sprinkling of keywords insensibly and in abundance will not only affect your ranking but also the conversion rate will be extremely low.In short, search engines are not going to be fooled by the game you are playing and humans will also not be unimpressed by this act. Neither will they share the content nor will they buy or subscribe.
I’m not saying that keywords shouldn’t be used or used in extremely low numbers. You should use the keywords sensibly and where they need to be. In fact, web pages aren’t ranked in the SERPs if your related keywords aren’t properly included in the content. If there aren’t any keywords in the content, the search engines may not be able to detect the niche of your site.
Be sensible and smart by properly placing keywords. Make sure that your content is written for humans and the readers understand it. Try to give them information through unique content, solve their problems through your content and answer as many questions as you can. If your intention is to write for humans and to serve them then your keyword usage will also be semantic. One thing to remember here is to make your readers happy and satisfied. “Make Google user’s happy and Google will be happy”.
It’s time that you stop practicing the above mentioned outdated SEO tactics and move on with the latest trends of ranking. We know that some old habits are hard to change but you will have to do it. After all, you want to be ranked on top, don’t you? Time to move on.
At prepostseo.com, we have come across numerous websites that failed to impress search engines as well as humans. The main reason for it was they were based on the old SEO practices that were outdated with time. Although the practices used for these sites were tried and tested but realistically they aren’t valid in the current times.
We want you to move on and start using best SEO practices that are latest and in line with the search engines now.
All you need to do is to follow such blogs that emphasize the recent ranking tips and SEO tools. Also, you can contact us anytime if you want your site to rule the first page of Google.