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How To Take Company Photos For Your Website and SEO Content

How To Take Company Photos For Your Website and SEO Content

March 23, 2018

Taking your own business photos is the best way to make accurate content for your website. However, you need to make sure you’re still producing high-quality photos that show your company’s standards off. Remember that viewers usually have high expectations on the visual content you’re creating even if they’re only little pictures of your office and employees. So here are a few digital photography tips that you should keep in mind when you decide to take company photos for your website and SEO content.

1.  Be specific with your subject matter

When taking photographs of your business, it’s important to note that the subject matter should be related to your purpose. For instance, you can have company photos for your website by showing off your facility, working employees and most importantly your service or product. In most cases, featuring your business facility including the storefronts and signage can showcase your brand efficiently. Furthermore, you can also take photos of employees doing their work to create an impression that your company is more approachable. With these types of subject matter, you’ll be able to make your brand as the central point in the photos.

2. Make use of natural bright light

Lights play a pivotal role in photography. This is true especially when you’re taking photos indoors. When the photos are for your company, you can shoot them using bright natural lighting from the windows. If you think there’s sufficient light inside, you can have your other light sources turned off. For example, you can use natural light to photograph product images positioned on a table.

3.  Add additional light sources or indirect lighting if necessary

Don’t compromise your company photos just because there’s not enough natural lighting. You can try additional indirect light to create a natural look for your object. In fact, there can be many accessories you can purchase to provide indirect light. An example of which is mirrors or reflectors. In the end, lightings whether natural or indirect can help produce top-notch company photos perfect for your website and SEO content.

4. Think of using flash or no flash

In taking company photos, everything should be in place including the use of flash or no flash. In some cases, using flash can be beneficial in emphasizing your object in the pictures. Apart from getting extra lighting, it can provide favorable results on your business photographs.

5. Take advantage of the Rule of Thirds

Keep composition in mind. Take note that taking company photos means understanding the ways to arrange the subject matter. However, composition when it comes to your business photographs should be of paramount importance. If you want your object to stand out, you should consider applying the rule of thirds. In following this rule, you should place the subject at the intersection of these lines. That way, you’ll be able to set your subject as the focal point in your photos. With the rule of thirds, you’ll get to incorporate motion and energy in your photographs.

6.  Use leading lines to your advantage

If you want your viewers to retain focus on your photos, use leading lines to your advantage. While lines are everywhere, you can use them to help you make good and more dynamic imagery.

7. Be sure the resolution is perfect

No matter how perfect your subject matter is, it will still be useless if you don’t have proper photo resolution. Most of the time, the resolution should be high enough to create a good appearance on both large and small screens. If these company photos are used on your website, don’t hesitate to talk to your web designer to resize your files when it’s deemed necessary. Remember that depending on the kind of camera you’re using, the sizes of your photos may or may not fit the requirements needed for your website and SEO content. Never try to use copied photos in your website, if you want then always check image source before you add those photos.

8.  Make use of some editing tools

Due to technology advancements nowadays, you can make the most out of some essential editing tools for your business photos. If you don’t have advanced knowledge of using an editing tool, you can have an editor do the job for you. Unless you’re skilled in doing it, you can only make minor adjustments such as the lighting as well as the exposure.


Photography is an art, which is why you don’t need to spend an excessive amount of money to take company photos for your websites. While there can be many photography studios out there, knowing the basics of photography through these tips can help you in the long run. Start maximizing your website and SEO content with the help of your company photos. In the end, we hope we’ve given you ideas on how photography can contribute to your business’ success.

Michael Schacht is a portrait photographer and digital photography educator based in Chicago Illinois. As owner/operator of 312 Elements Headshot Photography located in Chicago's West Loop neighborhood, Michael overseas the day to day operations and has had the opportunity to photograph thousands of corporate professionals over the last decade. Through his direction, attention to detail, and people skills, he's helped these clients to craft a narrative around their personal brand. It's his belief that the headshot is the modern dad business card and that a better headshot is essential for a better career. Michael, his wife Meghan and his two daughters reside in Tinley Park Illinois where he is a community leader and active participant in the local business sector. Michael studied business at Ball State university and photography with world renown headshot photographer, Peter Hurley. It was Hurley that trained Michael in the art of human expression. Michael is now a Headshot Crew certified Mentor and active member of the Headshot Crew community where he was named one of the top 20 headshot photographers in the world.