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The Role of a Digital Marketing Agency & Strategies to Boost Business Growth

The Role of a Digital Marketing Agency & Strategies to Boost Business Growth

September 18, 2018

What is Digital Marketing?

In its primary form, digital marketing can be defined to be the marketing of products and services through the digital online route. Marketers are increasingly relying on this method for marketing campaigns to reach wider audiences and to increase brand awareness. Digital marketing developed in the 1990s and 2000s and since then has changed the buying patterns of consumers. Social media is an integral part of the digital marketing, and you can measure its success by using an online tool, known as social media counter.

Look at it this way. People no longer rely on ads in newspapers and televisions to know about brands, they reach for their smart phones, search for specific products and services online, compare quality and prices and come to a purchase decision. More often than not, the order is placed online instead of visiting a physical store. As this trend becomes more popular, digital marketing becomes more relevant by the day.

Role of a Digital Marketing Agency

The purpose of a digital marketing agency can be broadly classified into three categories.

  • Improving Your Business – A competent and experienced digital marketing agency has the expertise to take full control of your marketing needs. They have professionals who will first evaluate specific requirements of your brand and then create powerful strategies that will optimise marketing benefits. Through this, you will be able to estimate better and fix targets, objectives and set measurable goals, thereby increasing productivity, operational efficiency and profits.Further, digital marketing is data driven and will help you know the target buyer. You will know precisely who the ideal buyer is and based on this, digital marketers will devise plans that will give you the maximum returns on the market spend. Your marketing campaigns will be closely aligned and linked to the ideal buyer and this will enable you to know which products and services will be well received in the market.
  • Mastering Your Brand Online – The core function of a digital marketing agency revolves around increasing your online presence to showcase your brand. It will also determine the channels and platforms that will take you to the ideal buyer.An expert agency will employ many tactics and techniques to position your brand as a market leader in your segment, details of which will come later in this post. The main ones are web design and development, SEO, PPC marketing, social media marketing and email marketing. A skilled agency like will also create content that will assist you to establish your credentials as a brand authority in your segment. Content strategies are very useful as it provides the best possible organic search results and rankings.
  • Boosting Your ROI – This is a crucial aspect of digital marketing – it ensures that there is a steady increase in return on investment. Higher ROI leads to higher business growth and profitability. The advantage of digital marketing campaigns is that all results are tangible and measurable. Top agencies like One Stop Media use specialised and advanced analytics tools and measures to keep track of the progress of any campaign. It is a process of continuous testing to know which marketing plans are giving the best results.

Digital Marketing Techniques  

Every digital marketing campaign is unique and exclusive to the client. This is because no two businesses are the same even within the same industry. Products and services among competitors may be somewhat similar, but a lot depends on individual brand awareness and the target audience. All plans are primarily based on these two factors and hence every campaign is different.

Web Development and Web Design 

A professionally designed and developed site guides visitors to take action which might either be concluding a sale or contacting you for a clarification on your products or services. For small businesses and start-ups, the content of a website is based on the location the venture is operating in. For instance, an agency specialising in website development in Australia will have in-depth knowledge of local conditions and can ensure that the content will be of interest to the local population at a specific location in the country. It will help boost traffic to the site and sales and conversions.

Search Engine Optimisation

In the modern digital business environment, most customers search online for products and services before coming to a purchase decision. Hence, if your website does not have a robust online presence, you will be missing out on business opportunities. This is what SEO or the technique of Search Engine Optimisation sets out to do. It ensures that your site has a strong and visible online presence so that there are increased footfalls, lead generation and conversions. In SEO, you have to post keywords based content on regular basis. Must use a Plagiarism software before posting the content on various website.

While SEO is generic, local SEO is more specific and very useful. It helps to rank your business and what you have to offer to the local people when they are searching for it. Customers use local search to know about top companies in a definite location. For instance, you can hire SEO services in Australia to improve your business growth if you are operating in a specific location in the country such as Melbourne, Perth, and Brisbane, Sydney or anywhere else.


Social Media Marketing

SMM or Social Media Marketing is a potent tool used by digital marketers to make full use of the power of social media platforms to promote websites, increase traffic and get customers’ feedback directly. The objective of SMM is to create content that users will share on their social network which in turn broadens customer reach and increases brand exposure.As in SEO, Social Media Optimisation (SMO) is a critical component of SMM. SMO draws customers to the website and for this digital marketers adopt a two-pronged strategy. The first is to add social media links to content through RSS feeds and sharing buttons. The second is to promote activity by updating blog posts, tweets and statuses.

Visit to improve your social media score. 


  • Chatbot – Chatbot is a new technologically advanced innovation in digital marketing which is powered by Artificial Intelligence (AI). The Chatbot is placed within a Chat Interface or a Messenger Platform. Large corporations and medium businesses are embedding this in their site. Chatbots have a very crucial role to play in customer interaction and this has increased in popularity with the rise in mobile phone usage and email and messaging platforms. Customers do not have to download company app for any interaction, they can engage in real-time conversation through messenger platforms. Through Chatbot, you can reach out directly to all customers and quickly respond to their queries or feedback.          
  • Video Marketing – It is predicted that by 2019, almost 80% of Internet traffic will be driven by videos. This trend is slowing being cashed in by digital marketers who are embedding videos in websites. Videos published on your site related to behind-the-scenes company news or live product launches help to capture the attention of visitors much faster than a textual blog post. Posting videos on social media platforms helps increase brand awareness. Video marketing is also a very affordable technique of digital marketing. Studies have shown that a video in an email increases CTR (Click-Through-Rate) by 200 to 300 per cent and increases conversions by 80 per cent. 

Should you hire a digital marketing agency?

Yes, you should hire a digital marketing agency because the alternative of devising optimised digital marketing strategies in-house is not very attractive. You have to install cutting-edge hardware and software, hire marketing managers and digital specialists and strategists, copywriters, web designers and developers and SEO specialists. Apart from the capital expenditure and recurring costs, you will also have to devote substantial time to monitor these activities, time that can be more fruitfully spent focussing on core activities. It is cheaper and prudent to outsource your marketing campaigns to well known and reputed digital marketing agencies in your location.