Content is perhaps one of the most important marketing tools available to businesses all around the world. However, not everyone understands its value and pays attention to current trends. There are certain techniques you must use in order to achieve the best results with your content. This article will look into the different aspects of creating attention-grabbing and SEO-optimized content.
When we talk about SEO-friendly content, the most important part is obviously the keywords you use. Before jumping into writing, carry out a keyword search to determine the best ones for you. Keywords are important because they will help you rank higher in the search results and make your content more accessible to your audience.In order to conduct a successful keyword search, follow these steps:
Use Keyword Density Checker
to find your keywords.
Check Related Searches on Google to see what else you can include.
Try starting to search for your keywords and see what Google Autocomplete suggests.
See your topics in Wikipedia to find even more useful keywords.
Structure of your article, blog or post will greatly influence its comprehensiveness and readability. It doesn't only have to be visually pleasing, but also logical in the way you go from point A to point B to point C. don’t compromise on the content quality. Must use a grammar checker tool to make sure that the content you are writing is well written and free from any kind of mistakes.There are various structures you might want to consider:
: How To articles are good for tutorials. These are usually written as step-by-step guides.
: Top 5, 10, 20 or whatever is a great way to provide your readers with a list of your favorite products, tools or services. You can virtually talk about anything from travel locations to actors.
: A review article is primarily meant to discuss the functionality of a product or service and give your opinion on it.
To continue on the topic of structure, it is quite practical to use short paragraphs in your article. This will eliminate unnecessary large block of text and will allow for better flow when reading. Also, keep in mind that every paragraph should focus on a certain topic instead of jumping from one thing to the other. Plan your blog formatting before written it down. In terms of formatting, it is a good idea to use bullet lists and headings. You can also change the text to underlines, bold or italics or even highlight it to place an accent on certain words or phrases.
Ideally, the length of your blog should be at least 300 words long. Google prefers longer texts, so obviously a 2000-word article will rank much happier. However, you don't have to necessarily make it your number one goal to write 2000 words every time. Remember: quality over quantity.
If you think that stressing about content is too much for you, you can always take a step back let the professionals do the work. Consider hiring a writer from a content writing service like Trust My Paper or search for freelancers on Fiverr. As long as the content your writers produce satisfies you, you should be absolutely fine with letting others fill your website.
Titles are as important as the content itself. The perfect title does not only grab the attention of the reader but also works well with search engines. Your titles must include some of your primary keywords in order to be SEO-friendly.
Make sure to keep your titles under 60 characters for the Google to be able to display its whole length. Describe your content in a concise and exact way. You can try out the Title Generator to create a title for you in case you are not sure what will be best for your article.
Both external and internal links work miracles for your content. Internal linking is especially important because it helps navigate your website easier and can even increase the page views for other articles. External linking is perfect for supporting your points with statistics or facts. On the other hand, try not to overuse links because this may lead to your article being overstuffed with them.
A good URL will make your content more shareable and will improve its search visibility. When creating a URL for your article, try to keep in mind that it should convey the most important idea of your blog in a concise way. Include one or two keywords and exclude stop words such as a, an, but, and or. Avoid using upper-case letters because this may result in errors and redirects.
Once you are done with your content, it is crucial to include some images that will get across your ideas in a visual way. To create engaging illustrations or edit photos, you can use Adobe Photoshop or Canva.
In addition to that, optimize your images even further by giving them proper titles, captions, and file names as well as Alt text. The latter one is a description for your images that a usual user does not see, but the search engine does. It is used to define the relevancy of your content. Moreover, when the image doesn't load on certain devices, the reader will see Alt text and have a vague idea about what the image contains.
A meta description is that short text Google displays in search results under the name of your article. It is important to write a comprehensive meta description to encourage readers to click on the link and read your article. A good meta description will be between 155-160 characters long and will contain all the main keywords. You can use the Meta Tag Generator to get meta tags (HTML tag content) perfect for your article.
After you're done with arranging all the small details of your article, make sure that it is compatible with mobile devices. You might have to develop a separate mobile version in order for your content to be accessible on smartphones and tablets. After all, your reader might feel uncomfortable reading your blog which shows up as a PC version on their smartphone, and will simply click away.
Last but not least, include share buttons so that your content can be shared to various social media platforms. This will make it more discoverable and will spread the word about your business. Such simple things as a Twitter or Facebook share button can go a long way and bring you outstanding results. Of course, the more share buttons you have, the better. After all, not everyone has Twitter or Facebook specifically.
All in all, there really are no restrictions for you when it comes to creating engaging content. If you do everything correctly and follow the guidelines, you will be able to achieve outstanding results. Make the best out of your content and tell your customers what they should know about you and your business.