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Tricks for Choosing Web Colors for Your Website Design to Help Marketing Efforts

Tricks for Choosing Web Colors for Your Website Design to Help Marketing Efforts

April 13, 2018


Selecting the right color combination is considered one of the most important elements of creating an appealing website. Making that selection can be a bit scary, especially if you’re not a skilled web designer. For instance, choosing and mixing various color shades within the design can be a challenging job.

If you don’t understand how to leverage the color scheme of your website, you’re risking your business overall marketing efforts. To take full advantage of your website’s performance, here are some things to consider when choosing web colors.


Essential Color Tricks to Keep in Mind

Getting the appropriate mix of web colors can help influence your visitors. If you make the best choices in colors, you’ll be able to make a visitor stay longer on your website. Here is a list of color tricks to look forward to when creating a web design.


1. Determine your dominant color

In most cases, your brand color is considered your web site’s dominant color. Choosing your brand color will help bring out the emotions you want to impress upon your visitors. For instance, the color scheme isn’t just about what your website looks like, but it’s more about thinking how you want your web visitors to feel when they visit and utilize your site.


2. Reduce the number of color choices

Deciding on a set of colors to use for your website of paramount consideration. The more shades you use, the harder it is to attain balance. To get the most out of your results, be sure to limit the number of colors you use for your website. As a rule, maintain a maximum of three colors within your web design. That way, you’ll be able to improve your site’s user experience.


3. Consider using shades

It’s essential to know how to play with your site’s color schemes. For example, most websites apply both primary colors and a range of related shades to get better traffic results. Many times, it’s more appealing to the eyes when you work with a mixture of primary colors and shades.


4. Take note of contrast

Strong contrast is needed to establish a legitimate difference between the background and the text color. For example, a white background with black or gray text is one of the most practical web design options.


5. Avoid clashing colors

Don’t combine clashing colors when developing your web design. Lousy color combinations have nothing beneficial to contribute to your marketing efforts. For example, no visitor will like reading green text on a red background. Choose your color mixtures wisely.


6. Maintain the rule of continuity

The rule of continuity doesn’t necessarily mean using the same color scheme throughout your website pages. Remember that doing so is one of the most boring things to do when designing your site. Continuity refers to having a smooth transition of color from one page to another. That way, you’ll be able to create a sense of familiarity for visitors when they get down to exploring your website. One example of an important site element that should have continuity are the headers, or headlines, that are used on all interior pages.


The Importance of Colors in Your Design

Practically speaking, colors can either make or break your website design. This is why it’s important to pick your colors correctly. With the tips presented in this article, we hope you find the appropriate color combination to use for your website. Make the most out of these ideas, practice with them, and play with your colors. Doing so will inevitably be advantageous to your business’ growth and success. If you’re looking for reliable web solutions online, digital companies like Top Range Technologies can offer powerful marketing tools for creating your website design.


About Author

Jeffery Lowe

Jeffery is a website designer and marketing specialist who specializes in helping clients to achieve their design and marketing goals. He currently writes for Top Range Technologies to help share his experience and has worked on computers for most of his life. If he's not on a computer you'll see him uncovering the next big technology related news.