Marketing your business can sometimes seem like running an entirely separate enterprise.
There are so many different aspects to the marketing field – online marketing especially – that having to handle this on top of running an actual business can be like working two separate jobs.
With the venue of online marketing added on top of your traditional methods, the workload is simply overbearing at times, and it pays to be able to set this and forget it.
This is usually accomplished by developing a sound marketing plan, implementing it, funding it, and then letting it run.
This starts with the web though, because your website is often the most influential, informational, and decisive factor for customers who are looking to possibly do business with you.
Because of this, helping your site rank higher is at the top of the priority list when it comes to building an effective marketing strategy.
Building your site’s reputation and ranking authority is called search engine optimization or SEO.
It requires knowledge of industry-leading best practices and expert secrets too, all while avoiding any black-hat SEO tactics along the way.
It’s for this reason that many business owners elect to outsource their marketing to agencies like Absolute Digital and other consultants in the field.
If you have the time and are willing to learn, however, you can implement these techniques yourself.
Understanding SEO and its purpose is the first step on the path to actually ranking your website higher on a search engine. You can’t build a house without the foundation.
The history of SEO dates back many years to when the major search engines were just in its infancy.
Today, however, it’s become a very important marketing tool and an ever-growing industry.
SEO refers to enhancing a website's search engine ranking by including keywords in the content, creating high-quality backlinks, doing good off-page SEO, gathering quality reviews, and more.
Keywords are perhaps the most crucial SEO component as they allow the “spiders” on the web to find the relevant information of your website easily.
Search engines use a set of rules to identify websites that are worthy of indexing by their spiders.
If you can get the keyword density on the site up to 70%, then your website may even get noticed.
A keyword-rich site will also give a website an extra boost of credibility when people search for particular items.
This is why it is important to hire a professional who has all the necessary knowledge on how to create a profitable and competitive website.
SEO marketing is something that needs to be done carefully and with a great deal of research to avoid wasting money on the wrong strategies.
It takes many forms and the key is to know exactly what needs to be done and how much should be spent on it.
A good SEO company will be able to provide you with all the answers you need to make your business thrive.
Why Keywords Are So Important and Methods to Improve Your Site’s Ranking
There are several methods by which you can improve the ranking of your website in Google and other search engines, but keyword optimization is king.
Not only is this paramount to site crawlers, but it’s the one aspect of SEO that’s mostly in your own control.
You don’t have to buy backlinks, ads, or reach out to anyone else. Just identify your niche and target, and go from there.
This will help your website to appear on the first page and it can even help the search engines to place it on the first page of the search results if the keywords used are keyword-rich content.
It can also make a difference in the number of visitors you get because the higher the page rank, the more likely that someone will click on it.
- Create Content Optimized for Specifically Targeted Words
Some important tactics are: optimizing your content for keywords; writing articles which are keyword rich; developing a newsletter; submitting the articles to directories; and so on.
Keyword focused SEO marketing can be used to gain a top spot in the search engine listings and also to drive visitors to your site through advertisements.
You don’t often want to target something that may seem obvious. For example, let’s say you have a sports blog with a lot of basketball posts and a specific blog page dedicated to that.
If you do a bit of keyword research, you’d see that just optimizing for the word ‘basketball’ probably won’t get you very far.
Something this general is going to have a copious number of monthly searches, and you’ll be competing with sites like Wikipedia and other big-league hitters.
So, what do you do? You get more specific. Target niche, detailed, long-tail keywords that are much targeted.
Instead of ‘basketball’ go for ‘the history of basketball in the country of New Zealand’ or something relevant to your most commonly posted topics.
This will have far less competitive search results and be much easier for you to find yourself at the top.
These keywords can be used to help your web page to rank well in search engines, which in turn will help you gain the maximum exposure on the Internet.
Optimizing your website for a particular keyword is something that may at first seem like it would be too focused on one niche, but that actually ends up being what helps you most.
- Utilize the Tools Available Online
There are a number of tools that will help you optimize your website for the right keywords and SEO companies can also be hired to help you in creating your own website and blog, which is optimized for search engines to increase the exposure of your site.
The tools will help you create keywords rich articles that are searchable on major search engines such as Google, Bing, and Yahoo.
The options and metrics available to choose from are almost endless, and the insights that can be derived from the infinite.
These useful data points can all be applied to your site’s SEO to help improve your overall ranking over time.
- Check-in on Your Competitors
It’s not wrong to look at your competition – it can actually be a great measuring stick to determine where your business is in relevance to theirs, and maybe even gather the steps they took to get there in the process of your evaluation of them.
The way you go about this is to have a look at other web pages, blogs and even articles that are similar to yours and see which keywords are being used in their site, what type of content they post, how often, their site layout, site speed, and so on and so forth.
You can even check into the quality and number of their backlinks too if you choose to do so using a backlink gap analysis to see how you stack up in comparison.
- Keep Them Interested with Quality
Okay, so you’ve attracted some views onto your website by implementing these tactics. Great! But it would be best to keep them around, right?
Getting views is one thing, but keeping and converting them is the next step in the process, and it’s only through having an amazing website that this will be achieved.
Having a well-designed and informative website will also give you more chances for conversions and will make your customers feel more comfortable with your company, brand, or personality in general.
This will help ensure their trust in your products and services. You can use a lot of keywords and phrases to generate more traffic but if they are too generic, then your website may get lost in the crowd of all of the other websites on the internet.
- Finally: Check in with Your Viewers
Another aspect of retaining customers, viewers, fans, or whatever your demographic may be, is simply caring and circling back.
You can accomplish this by asking them to fill out an email form of some kind usually, and then focus on making yourself an asset to those who choose to do so.
Set up an opt-in mailing list so that you will be able to inform your existing customers and clients about the changes that you are making to your website or about the changes that you are planning to make.
This will ensure that you are able to keep in touch with them and stay in touch with them in case you change your products and services or implement new ones.
Each incremental change you make from the list above will be a step towards your end goal, ranking higher on various search engines.
Implementing just one or a few different options or doing so infrequently can just result in getting in your own way, so it’s important to remain persistent and consistent as well.
The way to the top of the search results is through quality and meticulous planning, all derived from your learning of course, and you’re already on the right path.
SEO basics are very easy to understand, but they require work to be applied successfully.