If you are new to the field of product search marketing or search engine marketing then, you must have to understand the term “SEO Content”. Now the whole search engine marketing revolves around effective content creation, and it’s posting on different platforms. Businesses use both Optimized webpage content and marketing tools to overall improve their SEO Score. it is a key element to increase the positioning of keywords in all search engines to generate more and more organic traffic.
“By creating and publishing remarkable words in the form that educates, informs, inspires and entertains, marketers can begin to build relationships with prospects early on in the buying cycle”. — Jonathon Lister
What is SEO Content & What It Covers
For your understanding, we will break down the meaning of “SEO & Content”.
“SEO” refers to the search engine optimization or the process that optimize a website or business on famous search engines e.g. Google, Bing, Yahoo etc.
“Content” means any form of written information about a specific product or service that is available on the web. Marketing paragraphs might be available in the shape of a blog, article, press releases, product reviews or infographic.
So, by combining these two words: It Means, any kind of written text, articles that includes keywords, and their main goal is to attract search engine traffic. The important factors of SEO writing are as follows.
If you want to generate traffic by using the medium of marketing/SEO content posting then, you have to make a detailed analysis of the keywords those are at the top in your niche, and also have great searches in numbers. It’s a best practice to do keyword search before starting to create SEO writing for your business products and services. Only select those keywords that have a certain amount of search volume, and online viewers are already searching for these topics.
Content Creation Mechanism
You must have to follow the standard guidelines of Google while creating SEO writing for your business products and services. An experienced and professional writer can also be helpful in writing optimized SEO written tactics for your site. During the process of writing, you can also use tools like Online Diff Checker to assure quality in your writing work.
Here is a Quick View of Google’s Guidelines
In your writing use a friendly, conversational and clear tone to address your message.
Be more user’s oriented in your writing work. Understand their need first to deliver a unique message.
Must use standard American spelling, grammar, and punctuation techniques when writing an SEO articles, blogs, and paragraphs.
Craft your writing with short, concise and simple words that your readers can easily understand.
Through effective promoting strategy, you can easily increase the visibility of your new work that you have written for your business products and services. Internal and external sharing can be fruitful for the growth of your organic traffic. You also have to consider sharing of your work on available social media platforms to build more instant results. Social sharing platforms like Facebook, Twitter, and Instagram tools are very effective for building long-term relationships with customers.
Important Elements of SEO Content Strategy
You can’t afford to randomly generate SEO blogs/articles, and assume that you can easily achieve the expected results. You have to implement a flawless SEO work strategy to make sure the achievement of desired expected goals related to the increase in your organic web traffic.
Define Your SEO Content Goals
Every strategy in Business starts with defining the goals you want to achieve in near future. You have to do the same before starting an “SEO Writing” strategy. If your primary focus is to generate sales through your website, then you should have to keep your focus on your product pages. Regular words posting on your primary site in the shape of blogs and product’s infographics can also help to maximize your sales growth. The content you post must be rich and user’s oriented.
Know Your Audience
When you are in the process of writing, must evaluate the level of your audience to whom you will address through your writing about the products and services you sell. For example; if you are targeting younger generation and teen group age population with your content, then you should have to keep your focus on frequent product updates in shape of blogs/web article that have more images and videos.
Analysis and Re-Assessment
Analyze and recess the SEO work that you write to remove any grammar, punctuation or plagiarism errors. Online plagiarism checker and reverse image checker tools are easily accessible that you can use to evaluate the quality of your SEO Content that you have write to generate more organic traffic. You also have to measure your conversion rate through various analytics tools. Two important content reassessment factors you have to keep in mind are…
• Study your success patterns so you repeat it again and again to increase your organic rankings.
• Update your previous SEO work by inserting new keywords that have more searches.
Types of SEO Content
Product or services page can most probably a landing page. These must be well written and provide attention to detail information of the products you sell in well-organized form. SEO paragraphs for product pages can be served as an SEO texts to maximize organic traffic. Normally e-commerce websites have more SEO words on their product pages to increase online sales.
Blogs and Articles
A blog or article is the easiest way to create the regular stream of keywords related content that is published on regular basis. Blog posts are more engaging and provide a complete analysis of a product in an easy and clear way. Publishing of SEO words through blogs or articles is the best practice to give authority to your site. Articles are news and piece of product marketing work that address those readers who want to read an in-depth analysis of a product.
User’s Guides and Lists
A guide is a well-written longer form of content that explains the complete analysis of a product. User’s guides might consist of various web pages. A guide can include topics about the product with more than 2000 word. The aim of user’s guide is to increase the online research by providing a detailed analysis of the product or a term including its top benefits and returns. Lists are like SEO articles that deliver writing pages in the shape of list answers. e.g.: (7key Important Factors to Generate Organic Traffic In 2018).
Infographics are long format images that contain lots of SEO words on a single subject. These are helpful to gain more online traffic because these include graphs, charts and SEO keywords on a single page. Sometimes the sharing of this type of work is more helpful in attracting new readers. Infographics usually more attract youngsters, and that is the reason why this type of work is more beneficial in getting positive online user’s response.
Slideshows are the related images about a product or service that include SEO texts. More often images are the more important than texts because their rate of attraction is much higher. Slideshows can also contain various slides in a row to tech in detail about the products and services that a business sell. It’s one of the most effective ways to gain maximum organic reach.
If the IT products and services that you sell online are related to a specific industry, then it will be better for you to create a glossary of each product and its important related term with a detailed overview that includes keywords. An inbuilt glossary on your website is the best way to increase web traffic. You can also use SEO keywords in these glossaries and inked them internally to the related web pages. The increase in terms searches through your website’s “Glossary section” can improve your site authority.