The best way to check the success of a website is gauging the conversion rate. There is no point in having a website if it is not providing you with enough customers. Website owners should always remember that if a website is not getting enough customers, there would be a core reason behind it. For instance, if a website has pages with outdated content, its reputation would fade with the passage of time. Simply designing a website and not making efforts to improve its performance is not a wise strategy by any means. On the other hand, if you have a close watch on the analytics of your website, getting traffic would not be a hard task for you. Website performance analysis is an important thing that you must have to do in order to be more proficient in your approach of organic search optimization.
Websites with optimum performance get customers in quick time. If you feel that your website is lagging behind that the competitors, you can use one of these tips to make improvements.
A mobile first website works well
It is a fact that making a responsive website is important. In this way, a website adjusts according to the screen size of smart phones and tablets. However, even this perception is changing. Even today, brands get a website designed after imagining how it would look on a desktop or laptop. As it is responsive in nature, it works well on smart phones as well. This perception is changing. Today, successful brands are moving towards a mobile first website. This simply means that the website is designed for smart phones and then it works equally well on computers due to the responsive nature. User rsquo;s experience always matters, when it comes to mobile optimization.
The change is this designing approach is because most people access websites on their smartphones. People make online purchases while driving, during lunch breaks and even while getting bored in a conference. In such situations, using a smartphone is much easier than using a laptop.
·The eventual goal of a website is to get the maximum possible traffic. This does not mean that the bounce rate should be high. People should be spending consistent time frames on your website as this is what a high conversion rate depends on.
·The UX and UI components of the websites should also be designed with a mobile friendly approach. This would obviously help the website in growing and getting more customers.
Reduce the number of HTTP requests and combine files
A lot of people do not know that HTTP requests increase the loading time of the related page. An HTTP request is submitted for every feature that is present on the website including images and data. Thus, when an individual request is submitted for each file, the overall time increases by a major margin.
·To improve the website performance, check the number of HTTP requests that are being submitted on the website. You can check this factor from your browser. Http encoding is also helpful to make an increase in overall organic searches.
·There is an individual HTTP request for each file being accessed on the page. If files are combined, the numbers of HTTP requests are reduced and the page loading speed is increased as well. You need to understand that the page loading speed is important if you want people to visit your website regularly and make purchases. Websites that have a long page loading time fail to get a lot of visitors as most people lack patience. The moment they see that the pages are taking too long to load, they exit the website without waiting.
·Loading Java Scripts asynchronously is also a key way to reduce page loading speed. Through this option, all the Java Scripts are loaded at once and the overall time is reduced. In a nutshell, as pages load quickly, the conversion rate increases by major margins.
Using A Content Delivery Network (CDN)
The loading time of a web page depends a lot on the server working at the backend. If the server consumes a lot of time, the page loading time increases as well. In worst situations, the server may stop responding and this can prove to be very frustrating for the user. If a website has such a problem, it loses traffic at a very fast pace. Having a CDN network is an ideal solution to this problem.
·Before you get into the details, you need to know what a CDN is. In simple terms, a CDN is a collection of web servers that are present in different locations. The purpose of a CDN network is to provide the audience around the world with content in a smooth and quick manner. If you want your website to load quickly without any server delay, using a CDN is something which you should definitely consider. CDN is helpful to load your website faster, and in result you can get more organic searches towards your site.
·The working process of a CDN is very simple. It comprises of multiple servers deployed at different locations. When a user accesses the website, the server with the smallest response time is selected. Hence, this improves the page loading performance in an overall manner. Having a CDN also eliminates the restriction of being dependent on one server. This can be a problem for the website visitors as if the server goes down; no one would be able to access the website. On the other hand, when you have a CDN, the website would not be dependent on one server only. Other than that, users would be connected to the quickest server according to their own individual location.
Clear specifications of Image Dimensions
When you browse a website, the page undergoes the rendering process even before the images are loaded completely. Providing image dimensions actually improves the loading speed and the website loads at a faster pace. Comprehensive image search is really important to get desired organic traffic by posting image in the article.
Thus, if you feel that a particular page of your website is loading at a slow pace, providing clear image dimensions would obviously provide help. The dimensions of the image include the height and width mentioned according to appropriate tags.
Redirections have a negative effect on page loading speed
Redirections have an adverse effect on the page loading speed and this is what business owners need to look out for. If you have multiple redirections on your page, the website would obviously take very long to load. This can obviously frustrate people who are browsing the website and reduce the traffic count. Hence, redirections should only be used when the need is there. Unnecessary redirections should be avoided. The less time your website takes to load, the better will be its organic search traffic.
Broken Links hamper page loading speed
Even if you do not consider the page loading speed factor, broken links have a negative effect on the overall reputation of the website. So, you have to perform a broken link building strategy. To start with, if a website has non responsive pages, people browsing feel it would feel that there are technical problems. This would spread a negative word about the website and the overall traffic rate would be reduced as well.
·Website owners should be conscious about the health of their website links. This is a very important perspective that website owners should be careful of. If your website is losing popularity at a quick place, it may be having one or two broken links.
· At times, broken links are due to website maintenance. For instance, if you are adding content or info graphics to one of your pages, it would not be accessible to the users. If a user clicks the link to the page, the error 404 (Page Not Found) would be displayed on the screen of the user. Hence, if your website is undergoing construction, the effected pages should be redirected to alternate links so that users do not get irritated and exit the page.
For users, websites that are quick in terms of loading are highly preferable. They do not have any concerns related to the technical infrastructure of a website. The moment they feel that the loading time is too much; they would start browsing for alternatives.
The page loading speed increases due to a number of reasons. For instance, if you have non-responsive pages, the loading speed would increase. Similarly, if one page has multiple HTTP requests, the user would have to wait for long before the page has been loaded completely. You need to remember that very few users have the patience to wait. Hence, to get more organic traffic, it is important that none of your website pages take too long to be loaded.
The health of the server is a key component for deciding the page loading speed. Slow servers obviously impact the page loading speed in a negative manner. Using CDN employs the use of multiple servers. This is a positive aspect for the page loading speed as the user is connected to quickest server on the basis of this location. Other than that, through CDN, users are able to access content without time delays.
Branding of your product is also an important factor. Brands that are serious about getting more customers and growing should make sure that their website is in the perfect shape. In other words, there should not page loading delays, broken links or substandard user experience.