Search engine optimization (SEO) is perhaps one of the most popular terms when it comes to today’s era of digital marketing - and for good reason. After all, given how most - if not all - of mankind has started the shift towards a more digital-oriented marketplace, businesses, brands, companies, and enterprises must follow suit. However, the volatility and flexibility of today’s digital marketing scene can make it tricky for companies to gain access to innovative strategies and methods to improve their SEO efforts. If you’ve done your own research, you’re likely going to have heard about blogger outreach - and if you’re curious about its impact towards SEO, this article will serve as your quick guide to blogger outreach and its many benefits.
Interestingly, perhaps one could better understand the appeal of blogs as a marketing option so you can have a better idea why blogger outreach can potentially give you the kinds of returns you’re looking for. In fact, it’s interesting to note that consumers consider blogs as the fifth most reliable source of information, following news sites, Facebook, retail sites, and YouTube, respectively. This extends to purchase decisions, where 60-percent of online consumers in the United States actually make decisions after blog recommendations. In terms of brand awareness, companies who choose to blog can potentially get 97-percent more links to their brand site compared to those who don’t blog. Marketers also appear to be likelier to receive a boost of up to 13-percent in ROI just because they chose a more blog-centric approach to their marketing.
With these in mind, what do they have to do with blogger outreach?
Perhaps it’s also important to understand just what blogger outreach is before one can discuss its impact for any brand. Blogger outreach is exactly what it sounds like - you tap into the strength of bloggers and influencers in making an impact to their respective audiences by compensating them to use and share experiences with your brand, service, and products.
One might wonder just how exactly could bloggers help when it comes to “establishing relationships” with audiences - as this is exactly what your marketing team is supposed to do, right? In as much as this is correct, blogger outreach is in itself its own form of marketing, albeit much cost-effective and risk-friendly. Not only are you tapping into a “natural” resource that audiences have already taken a liking to, bloggers have a natural way of “appealing” to audiences that advertising and traditional public relations doesn’t have.
When it comes to blogger outreach, it’s not just exclusively about making sure you get the most links from the most reputable of websites. However, blogger outreach also isn’t just about making sure you get the best links for the cheapest deals either. Efficient blogger outreach and SEO, when combined, can show you quite a lot of ways on how blogger outreach can help your SEO efforts. In fact, if there’s anything the above could share, it’s that blogger outreach has a potential of skyrocketing your returns provided you properly plan and execute your outreach strategy properly. Hopefully, the above information has given you the kind of insight you need in order to make smart decisions regarding an efficient approach towards outreach and SEO.