Off Page SEO refers to all techniques that use to rank a website higher in search engine result pages (SERPs) from outside the site. in other words, what you do to rank your page higher on search engines is Off Page SEO. Many people associate it with link building but it is not only that. It is about improving and optimizing off-site ranking factors that directly involved in promoting a website.
It is important because it tells to the search engines that how much a website is popular and trustworthy. So it is necessary for a website to increase rank in SERPs.
Related Tool: SEO Score Checker
Social media platforms are more popular these days. It is a great way to build website authority and grow its popularity. Social media is about sharing with followers. Engage with people through these platforms. It will grow up the website ranking and helps to build backlinks. Sharing on Social Networks can give you thousands of traffic and views.
It is about to post an article on other’s blog and get a backlink in return. Guest posting has become a popular technique to get quality backlinks. There are many ways you can get guest posts from different blogs. You can search from google which blogs accepting guest posts. Or you can join fiverr and find a suitable blog for guest blogging. Also Some websites provide this service you can also hire that one.
Article sharing is about to post an article on different sites which are relevant to our niche. The article should be unique and describes your website. Some popular Article sharing sites are Forbes, Yourstory, and Entrepreneur etc.
Forum posting is also a powerful tool. Find an online forum that is related to your niche and create threads, reply to others, give suggestions and get involved with this community. If a forum provides a Do-Follow link then it is a plus point. Through this, you can share your link in your threads. And if it gives No-Follow links then still it is good for your brand awareness, so find related forums to your niche and build profiles.
Blogs are trending these days, Blogging is a useful technique to promote a website online. Write blogs daily about your business and add hyperlinks in it that links to your website. Daily or weekly adding a post on blog creates a good impact on SERPs.
Social bookmarking is another powerful way to promoting your website rank. You should be careful when doing this and choose proper tags that exact matches to your product, news or anything else.
Here is some social bookmarking sites list
Search engines eventually find a site online, but it can take a time. To speed up everything, submit website URLs to the most popular search engines like Google, Yahoo, Bing, etc. with this technique page will index comparatively fast.
Submitting your blog to popular business directories such as is called Directory Submission. There are many Directories that accept blog link and list that in their directory
Probably we all know about Quora, StackOverflow, and Yahoo Answers. These are some popular question-answer forums. Such kind of platforms can be really helpful to boost website reputation. It will create a powerful and quality backlink and will be helpful for brand awareness.
If you write a really good post on your site, then other people will link to it and give a credit. This is a very authentic way to improve the page ranking. In this process, others will create valuable backlinks for you.
Sharing images on popular photo sharing websites is a good technique to get a backlink. Optimize them with correct title and URL. Other people will view it and leave comments on it, which is good for off page SEO.
Just like image submission, Upload video on popular video submission platforms like youtube, Dailymotion Vimeo allowing people to find content in another way.
Web 2.0 PBNs are also effective because you are using their authority and trust. They build page authority fast. Create your blog on WordPress, Blogger, Weebly or Wix and link back to your main website or blog.