Off Page SEO refers to all techniques that use to rank a website higher in search engine result pages (SERPs) from outside the site. in other words, what you do to rank your page higher on search engines is Off Page SEO. Many people associate it with link building but it is not only that. It is about improving and optimizing off-site ranking factors that directly involved in promoting a website.
Why off Page SEO is important
It is important because it tells to the search engines that how much a website is popular and trustworthy. So it is necessary for a website to increase rank in SERPs.
Related Tool: SEO Score Checker
Social Media Platforms
Social media platforms are more popular these days. It is a great way to build website authority and grow its popularity. Social media is about sharing with followers. Engage with people through these platforms. It will grow up the website ranking and helps to build backlinks. Sharing on Social Networks can give you thousands of traffic and views.
It is about to post an article on other’s blog and get a backlink in return. Guest posting has become a popular technique to get quality backlinks. There are many ways you can get guest posts from different blogs. You can search from google which blogs accepting guest posts. Or you can join fiverr and find a suitable blog for guest blogging. Also Some websites provide this service you can also hire that one.
Article sharing is about to post an article on different sites which are relevant to our niche. The article should be unique and describes your website. Some popular Article sharing sites are Forbes, Yourstory, and Entrepreneur etc.
Forum posting is also a powerful tool. Find an online forum that is related to your niche and create threads, reply to others, give suggestions and get involved with this community. If a forum provides a Do-Follow link then it is a plus point. Through this, you can share your link in your threads. And if it gives No-Follow links then still it is good for your brand awareness, so find related forums to your niche and build profiles.
Blogs are trending these days, Blogging is a useful technique to promote a website online. Write blogs daily about your business and add hyperlinks in it that links to your website. Daily or weekly adding a post on blog creates a good impact on SERPs.
Social bookmarking is another powerful way to promoting your website rank. You should be careful when doing this and choose proper tags that exact matches to your product, news or anything else.
Here is some social bookmarking sites list
Search Engine Submission
Search engines eventually find a site online, but it can take a time. To speed up everything, submit website URLs to the most popular search engines like Google, Yahoo, Bing, etc. with this technique page will index comparatively fast.
Submitting your blog to popular business directories such as is called Directory Submission. There are many Directories that accept blog link and list that in their directory
Probably we all know about Quora, StackOverflow, and Yahoo Answers. These are some popular question-answer forums. Such kind of platforms can be really helpful to boost website reputation. It will create a powerful and quality backlink and will be helpful for brand awareness.
If you write a really good post on your site, then other people will link to it and give a credit. This is a very authentic way to improve the page ranking. In this process, others will create valuable backlinks for you.
Sharing images on popular photo sharing websites is a good technique to get a backlink. Optimize them with correct title and URL. Other people will view it and leave comments on it, which is good for off page SEO.
Just like image submission, Upload video on popular video submission platforms like youtube, Dailymotion Vimeo allowing people to find content in another way.
Web 2.0 (PBN)
Web 2.0 PBNs are also effective because you are using their authority and trust. They build page authority fast. Create your blog on WordPress, Blogger, Weebly or Wix and link back to your main website or blog.
5 Tips are below to get a backlink for your website.
Blackhatlinks.com is one of the most trustworthy source where you can buy backlinks. It will help you to build a wide backlink portfolio and expand your social media network. BHL combine several link building techniques with Social Signals to increase your ranking in a safe and stable way. It will help you to build relations and it will expand your social network. Interesting thing is that Google also accepts guest posting on their analytical blog. Unlike article publishing, Guest blogging is more effective and contain a high value in sense of authority. Nowadays it is a popular technique to get external links for your website.
2- Article Submission
Article Submission is one another way to get a backlink for the website. This method is working but you have to remember that only publish an article on relevant websites. Before article submission, make sure you are posting an article on quality blog or website. Otherwise, it can be harmful for website ranking. To Check Quality of a website you can calculate its domain and page authority by using MOZ matrics. Check out prepostseo authority checker tool, to check website authority.
3- Write Testimonial
Great and easy method to get a backlink for the website is, write testimonials. It will take only one minute and help you to earn valuable backlink from others website. If you are using any service or product must go to their page and write you will their product. It will help to earn backlink for you. Never copy paste testimonials, because it might give you backlinks from websites, but your content will be plagiarized.
4- Social Bookmarking and Networking
Most of the social networking sites have high Page Rank. Social bookmarking and Networking is very popular nowadays. Promote your post in social groups as well as on your social profile. Using these networks you can make very high quality backlinks from there. It will also help to drive great traffic to your website.
5- Submission in Directories
Submit blog in blog and website directories in a relevant niche. But first, check the quality of these directories. Even though traffic which comes from these directories will be low but it is plus point if you submit your blog here. It is easy to implement and cost effective. Dmoz is a most popular human edited directory. Submit your blog to human edited directory these have more value than non-human edited.
Inrease User Experience
There are several techniques that will grasp attention of user and engage users to use our website. The most important aspect to enhance user attention on your website is to provide attractive and easy interface. Some major factors that will help a lot to grasp user attention about particular website are discussed below:
Provide a beautiful and attractive interface that will grasp attention of users. By designing an interface always, keep in mind that interface should easily understandable by user that they can easily use. Use appropriate colouring scheme that will attract users. The interface of website should easily understandable and memorable for user.
Nowadays trend of online Chatbot becomes very popular. Many big marketing companies’ websites provide online Chatbot facility to its user where they can ask different queries online and get relevant answer instantly. Chatbot is a type of software, which can embedded to particular website. It is based on algorithms that were designed to provide relevant answers to user in runtime. Chatbot creates a lot of value among users of websites. Form submission and feedback submission is becoming old-fashioned.
If your website content is based on, blogging than always provide comment section to users where they can comment, changes their opinion with each other, and provide their feedback about particular content that were displayed in website.
Survey forms were very useful to understand the requirements of users with website. Through survey form, we can track the needs of users with website. A survey form must be concise that were only based on appropriate questionnaire that user can easily answer. Getting regular feedback from is a very important aspect.
Make the navigation of website easy enough so that user will appropriate content in a short period. Keep navigation bar of website consistent in every section of website.
Responsive Website Designs.
Responsive designs are very useful to enhance number of users about particular website. Responsive design means that the content of website should also visible on smaller screen in an appropriate manner and users can easily access and use interface of website by using their smartphones. Nowadays many frameworks available on market that will helps a lot to design responsive designs.
Learn About User Needs
Always keep track of users by monitoring their activities on website and modify the content of website accordingly. Provide appropriate recommendations to users that will help them to find a particular content in website. Keep track of user that which type of users will use particular section of website and classify them accordingly.
SEO techniques are very useful to increase the number of users in website. SEO techniques will increase website visibility in a particular web search engines like google Bing and many other search engines that were available in web. Through SEO, technique user can easily approach to website. Nowadays a large number of free SEO tools available in online market through which website performance can easily enhance. Use prepostseo seo checker tools to check onpage seo.
For SEO Marketing services AD5 will be a wise choice.
Post useful contents that were needed by users on a regular basis and update website contents frequently. The content of website should must be useful for user. if you have multiple websites then it is tough for you to post on all websites on regular basis. You can hire a dedicated writer and if you have low budget you can use Paraphrasing Tool to write articles quickly.
Provide subscription option in website so user can become permanent member of website. Subscription option will help a lot to establish a strong relationship with user of website. During subscription, procedure get an email of visitors and send them email notification about website content on regular basis.
Web page speed is one of the most common factor in engaging customers. Users usually don't like to interact with the slow websites. To engage user website should be efficient and fast. If website is slow then engagement of users will suffer a lot and it does not make any difference that how useful the content of website.
Provide appropriate Popups like download, registration subscription etc. The introduction about website content should also be displayed in popups menu.
While designing a website always make sure that, it is being developed in well-known framework that were available in market. The website build in framework is responsive and fast as compared to website simply consist of source code of web pages.
Website advertisement is a key factor that will very useful to engage the users in website. By allowing site visitors to promote website to their social circles by using their social media platform like Facebook twitter etc. Moreover, spend appropriate amount on website advertisement purposes.
Card Based Design
Card-based design provide information about content of website in animated way. These design techniques are very useful for the users who can access website from their cell phones.