SEO or search engine optimization is a digital marketing tool that allows you to promote your brand by directing visitors to your website through organic or unpaid search results; thus, increasing online visibility. Higher traffic to your site can lead to more sales since you get to market your products and services to people whose problems you can solve with your commodities.
Here are some tips on how to generate a powerful SEO campaign:
1. Find the Right Keywords for Your Brand
Prior to starting an SEO campaign, you must have a list of the keywords you want your website to rank for. While you can choose various topics for your site, you must select a primary subject to focus on which will amplify your message. In this saturated market, focusing on specific words or phrases allows you to reach more people rather than opting for generic queries, which many have already used and ranked for. It’s also important for you to not do keyword stuffing. Do check keywords density in make sure that you content ranked effectively on search engines.
These are the things you can do to jumpstart your keyword research:
List Down General Topics – If you’re planning to start a blog about your coffee shop, you can note down general topics about that subject such as the different types of coffee you offer, your specialty drink. You can even include some coffee-based recipes.
Dig Deeper – Now that you have the general topics for your coffee shop’s website, you can start finding specific keywords for them. Let’s say your specialty drink is espresso and your brand is based in Georgia. You can use the keyword “best espresso in Georgia” along with your company name in your content to promote your enterprise. You can also hire local SEO services to further your reach in the state.
Look for Related Keywords – Google has a nifty feature that you can use to discover what your target audience is searching for along with your primary keyword. Just scroll to the bottom of the search engine results page or SERP and find the searches related to your keywords.
Take Advantage of Tools – An excellent tool for your keyword research is Google AdWord’s Keyword Planner. It informs you of the search volume and traffic estimates for prospective keywords. Additionally, you can also use Google Trends to check the history of that particular query, assess whether you should invest in it now, and gain the benefits if it proves to be popular later on.
2. Improve Your Site Speed
User experience or UX is crucial to your SEO campaign. You want your readers to feel positive emotions when going through your website. A significant issue is when your page loads slowly since visitors may not wait to read your posts and just close the tab immediately. This will have a negative impact on your bounce rate or the percentage of people who leave your site without exploring it further than the landing page. Ideally, you want the elements of your blog to load before ten seconds.
Some ways to improve your site speed include:
Minify Your Codes – This process involves eliminating spaces, commas, code comments, and unused code in your website’s script to increase your site speed.
Lessen Redirects – A site redirect means that when users click on a link, they are sent to a different hyperlink that contains the content. This occurs a lot with blog posts that are accessed through smartphones since some websites have a separate page URL for mobile-friendly reading.
Optimize Images – This practice is similar to file compression for images. Use Photoshop to reduce the file size without compromising quality.
3. Understand and Practice Link Building
Link building is the practice of strategically placing your links in other websites with the intention of gaining traffic for your blog. It allows you to establish your authority since getting backlinks or redirections from high-quality sites shows Google that your domain is a valuable and credible source of information for keywords relevant to your brand.
Here are two popular link building strategies that you can employ for your website:
Write a Guest Post – The most common way of scattering your links across the web is to create a guest post for blogs in your niche. Going back to the coffee shop example, your potential partner sites can be from bloggers who are coffee enthusiasts or health and fitness websites.
Comment on High-Quality Blogs – The comments section is an excellent way to reach the readers of authority blogs and introduce them to your own brand. There’s also the likelihood of blog owners responding to you, checking your link, and influencing their followers to visit your site as well. For high quality blog posts. Content quality is important. Use plagiarism detector tool every time when writing new blogs for your website.
4. Optimize Elements of Your Website
Optimizing your website for SEO means that you inspect each element and improve them to make it easy for search engines to crawl through and index the pages. Incorporate relevant keywords for your brand where it’s appropriate without stuffing your website and compromising comprehensibility with your content.
A few things to help you optimize your site for SEO:
Have a Short But Searchable URL – Think of URLs as your website’s address on the Internet. However, unlike your personal residence, you want people to access your blog as often as they can. That’s why you want to keep the URL short for easy memorization but also searchable, which means that your domain name must use your primary keywords.
Get Security Certification – You’ll know that a website has security certification by looking at its URL. If it starts with “HTTPS,” then you’re browsing the page through a secure connection. Google prioritizes sites that have this certification.
Take Advantage of Title Tags – A title tag is the headline of your content. When you search for a query, it’s the prominent part of the result above the URL. This element is crucial for your SEO campaign since it gives search engines and users a general idea of what your post is about. It should have your primary keyword for that particular page and must be 60 characters or below.
Create a Concise Meta Description – The meta description also pops up along with your title tag and URL in the SERP. It’s a summary of what readers can find on your page. You should be able to put relevant keywords in a way that’s understandable and concise since this part is limited to 150 to 160 characters.
Improve Readability and SEO with Headers – Headers or the H1, H2, and H3 tags are vital in enhancing the readability of your content, which can result in a rich user experience. Aside from its role in keeping your visitors reading long enough to understand your message, headers are also crucial in SEO since you can incorporate relevant keywords in them for better search engine crawling.
Don’t Forget Alt Tags – Search engines cannot process pictures, but they can crawl through them through alt tags, which are the text equivalent of images in your website. Aside from the caption, you can also use relevant keywords in this part of your site so that it can be included when Google looks for them on your page.
5. Write Engaging Content
Content is your most potent tool to enrapture and engage with your target audience. It’s where you place your keywords so that potential customers can find you and buy your products. It’s also where you prove to users that you are a credible source of information on a particular subject matter and gain their trust.
To write quality content that will captivate your audience, you must:
Know Your Audience – It pays to know what your customers’ preferences and needs are so that you can cater to them specifically. Take note of their demographics such as gender and age. This way, you can create content that would resonate with them by using a tone of voice and words that works for that particular group. The whole process will help to do effective business branding.
Listen to What They’re Saying – Check the comments section of your blog or your social media channels and see what posts are popular with your current readers. Chances are, they’ll be posting topic suggestions that they want you to tackle.
6. Post Regular Content and Updates
Search engines prioritize websites that are frequently updated compared to those who have static content. That’s the reason why blogs and directories such as Wikipedia do well on Google since they continuously get new content. Create fresh posts for your site so that you can achieve that coveted first-page ranking.
7. Harness the Power of Videos
Videos rose to popularity because the medium makes it easy to convey information in just a few seconds as compared to having your visitors read an article. It also packages knowledge in a more digestible way because it provides viewers with concrete illustrations of abstract concepts. To create dynamic content for your website, determine if your subscribers would better understand the subject matter you plan on tackling if it was in a video format or a text one.
The advent of search engines and SEO allows small businesses to compete with large corporations in online advertising space. Take advantage of this tool and generate a powerful campaign by following the steps above. With this, you can increase traffic to your website and boost your sales.