At times, we have the best website on display but even then, it fails to produce desired business results. In simple terms, a website is measured on the basis of success and failure. If it has visitors and people are spending time on it, you can count the website as a successful venture. On the other hand, if you don’t have traffic and Google is not rating your website on a high scale, it simply means that the website is not performing according to expectations. Well, of you want to be more productive in your SEO results, then it’s important for you must use online SEO checker to identify the growth level of your site.
In the year 2019, the overall SEO paradigm is expected to change. Website owners should be clear about the areas that they need to focus on. To get the best SEO results in the year
SEO Methods for 2019
1. Using Voice Search Methods
The use of voice search assistants is increasing rapidly and we see various options including Siri and Cortana being used. In the year 2019, this is one of the important SEO tactics that should be implemented to enhance website popularity. If you have a look at the top rated websites, all of them have voice search features. It is something that users prefer a lot. Thus for better SEO results in the year 2019, this is one area you should focus on. If your website does not offer support for voice search, you should get it enabled to improve rates of traffic and conversions. Voice searches are the best way to improve your organic traffic growth. You must have to work on it.
According to the recent development by Google, voice search has been embedded in their artificial intelligence paradigm. In addition to that, the search engine is also working on enabling the voice search feature on mobile platforms. In an overall manner, it can be said that to improve your SEO ranks in the year 2019, you should work on voice search options.
2. Mobile Indexing as a high priority factor
Today, if you view people who use the internet, you would witness that most of them use smartphones and tablets. As a result, a higher number of online requests are attained from smartphones as compared to desktops and laptops. In accordance with the working processes of Google, the webmaster tool would be used to enable the mobile indexing process. Through effective Google Indexing, you can improve the organic search growth of your site.
As SEO trends are moving towards mobile indexing, it is obvious that mobile indexing would be used as a key component to measure website performance and SEO standings.
SEO strategies change from time to time and website owners have to modify their practices. In the future, it is expected that more users would be browsing websites and using the internet through smartphones. The reason is that smartphones are a lot more compatible than desktops and laptops. To use these devices, you do not need to sit in a proper position. Hence, website owners who want more conversions from their website should make sure that it is mobile indexed. In other words, in the future, mobile indexing would have a direct impact on the traffic rate.
3. Content standard and originality retention
Original content does not have any substitute. Quality content is something that would always impact the SEO ranks of a website. For any website that does not have high standard content, it becomes impossible to excel and acquire a high rank. The same approach would be continued in the year 2019. Content quality is important because high standard information helps in getting the attention of the reader. If the content is not usable enough, readers would not be attracted to the website. As a result, they would not show interest in buying things online. In other words, the conversion rate would decline.
The importance of quality content can never go down as it is a high priority factor for both search engines and customers. Websites that have quality content achieve high ranks from Google. Along with that, these websites never run out of traffic. They always have regular visitors who are interested in making purchases.
If you do not have a dedicated content development team, this is one area which you need to work on. It is impossible to publish product specific content without an expert handling things. Secondly, consider the interest of the reader before you actually draft the content. The published information should be according to the requirements of the user and provide answers to his concerns.
4. Make your website responsive
The appearance of a website matters a lot to users as most of do not prefer scrolling. Websites that are not responsive fail to provide clear views to the user. Such websites do not adjust their view according to the size of the screen. For example, consider that you are accessing the same website on your laptop and smart phone. If your website is responsive, its view would be adjusted according to the screen size of each of these devices. Responsive web design means improving the website performance of your site form customer’s point of view.
Having a responsive website is very important for better SEO results in 2019. One of the main reasons is that users are browsing websites using different devices. Some of them use computers while the others use a variety of smartphones and tablets. Thus, if the website is not responsive, the view would be distorted when the screen size would change. Even when you talk about smartphones, a variety of size options is available. Hence, to get the same view on all kinds of devices, it is important to have a responsive website.
Today, responsive websites are more of a necessity than a feature. Considering that most users browse the internet at all times using various devices, they only prefer websites that can be accessed properly through all these devices. This is only possible if a website comes with a responsive feature.
A responsive website is much faster than a standard one. In the future, websites would be expected to load faster on smartphones. For this purpose, websites should use server response time, use optimized images and perform other related activities to reduce loading time of the website.
5. Promote your brand at regular intervals
Would you consider a brand only after you have viewed a television commercial once? It is obvious that you would not be convinced so quickly from a brand. Brands that have regular promotion going on obviously get a lot of customers in quick time. Same is the case when you have an online brand. You have to make yourself no 1 brand, and you can achieve it by performing extra ordinary SEO tactics.
Constant promotion of any brand is very important. When you talk about generating online sales, constant digital marketing helps people in remembering your brand and what you have to offer. One of the key methods which you can use is social media marketing. Considering the count of people using social media marketing on day to day basis, it is surely the most powerful method of brand promotion. You can beef your social media accounts with posts, pictures and videos from time to time to get noticed by relevant customers.
6. Concentration on UI/UX is very important
Users judge the usability of a website on the basis of interface and user experience put on the table. For instance, if the website has a boring layout and dull shades have been used, most users would not even bother browsing the website.
The use of recommendation engines on websites is increasing with the passage of each day. Particularly, in case of e-commerce websites, the concept of prediction and recommendation engine is increasing rapidly with UI/UX modifications. How does this concept work? To start with, when a user buys something from a website, his product preferences would be saved. For instance, if he buys a pair of shoes, that preference would be saved. On the basis of that preference, further recommended products would be shown to the user. This would eventually convince the user to pick one of the recommended products as well. In other words, this would improve the rate of conversion and the brand would generate more sales.
Summing It Up
You cannot generate business for your brand if the SEO tactics used are not perfect. Other than that, the changing preferences of potential buyers cause changes in the SEO methodologies as well. The main aspect is that you should on top of the SEO changes. Follow up the trends that are increasing and the new practices being introduced. For instance, in the recent times, the importance of user experience has increased drastically so website owners should mark that as an area of focus. Similarly, the significance of content quality and updated information continues to increase. Google ranks content quality at a very high importance level.