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Google Adwrods vs. Facebook ads

Google Adwrods vs. Facebook ads

March 01, 2018

If you are looking for PPC advertising now, you have a lot of options But most famous are Facebook ads and Google Adwords. Facebook and Google are the two biggest and most popular companies, and each has its own advertising model. Choosing best advertising model is difficult because both use different models, different approach, and different targeted systems.

Many companies wonder whether they should use Google Adwords or Facebook Advertisement. As you will read in this article, we will cover both advertisement models and their advertisement methods.

What is Google Adwords?

Google AdWords is advertising company in which advertisers bid on specific search terms or relevant ads in order for clickable ads in search results and web pages to get potential traffic. Since advertisers have to pay for these clicks, this is how Google makes money from ads.

What is Facebook Advertisement?

Facebook Ads is social network Advertisement Company which shows ads to people who have the same interest. One of the major benefits of this type of advertising is that advertisers can take advantage of the user’s demographic information and show their ads according to their interest and behavior.

Google vs. Fb Ads


Both are their pros and cons, No one is inherently better than the other. Both are different platforms with different benefits.

The Facebook advertisement creation process is different from Google AdWords. It has interest and behavior base targeting method. Fb tends to show ads based on people likes and interests. Fb Ads are much cheaper than other advertisement models and easier to set up. Some users also want to get emails of their facebook fans, so they go for email list generator facebook process to increase their emails inventory.

Pros of Fb Ads

  • Easy to track Campaign
  • Easy to setup
  • Cheaper Than Adwords
  • Best for B2C (Business to Customers)


  • Audience can be irrelevant
  • Less Targeted Model than Adwords


Adwords focuses on keywords and you get highly targeted traffic. It is just targeted to those who are already interested but It is little costly compared to other advertisement models and difficult to set up a campaign and manage it on Adwords.

Pros of Adwords

  • Easy to Track
  • Large Potential Customers
  • Complete control over budget and maximum CPC
  • Instant results
  • Highly Targeted
  • Best for B2B (Business to Business)


  • Incorrectly managed campaign can be extremely costly
  • Complex setup and time consuming
  • Limited Space
  • Costly than Facebook Ads


Google Adwords works best when someone searches for the specific keyword. This advertisement model is highly targeted when someone looking for specific term.

However FB Ads are about advertisement of your business and convey your message to targeted people. Facebook Ads helps to build an interactive relationship with your targeted and potential customers.