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Powerful Search Engine Optimization Techniques You Should Use

Powerful Search Engine Optimization Techniques You Should Use

March 05, 2018

Billions of online users rely on search engines such as Yahoo, Bing, and Google for instant information. When these users want to know what restaurant serves the best Italian food in their area or if they are looking for their next travel destination, they can just do a simple search using said sites.

Online users often click on the websites that are on the top. The higher the rankings, the higher the chances of getting more traffic. Businesses must aim for the top position so more people can view their website. Search engine optimization or SEO help sites improve their search rankings. Learn the techniques to climb up the search engine ladder.

How SEO Helps Businesses

If you own a business, you must create a website that can communicate your brand with the online audience. A website is a powerful marketing tool that is more affordable and more effective.

Search engine optimization is the process of directing and gaining traffic from organic and natural search engine results. SEO helps businesses in many ways such as:

  • Improve search engine rankings One of the primary purposes of SEO is to improve a business’ webpage’s search rankings. Reaching a higher rank enables businesses to attract more page views and online visitors as most online users prefer viewing websites at the topmost position.
  • Increases business credibility As you climb up the search engine rankings, your business’ credibility is established. Those who use search engines like Google are confident that your website is reliable because your site is on the top of the list.
  • Builds brand awareness Because more people are directed towards your website, more users get to know more about your brand. Your webpage can communicate with your online audience through its content.
  • Levels the playing field Small businesses can now compete with the big ones with the help of SEO techniques. You can reach your target market just as much as the established companies. Regardless of your audience’s geographical location, your small startup company can connect with them using your website.
  • Increase sales Consequently, when more people visit your website, they become your potential customers. If you have a high volume of traffic, you have a more significant chance of increasing your profits.
  • Achieve a high ROI for your marketing efforts Compared to traditional advertisements, SEO techniques have a higher success rate as long as the proper strategies are applied. It allows you to effectively market to those who are searching for products or services that you provide. You don’t have to take up ad space in the newspaper or interrupt your target market’s favorite television show. You just appear when they look for something related to your business while they are online.

If businesses apply SEO techniques to their websites, they can rise to the top of most search engine sites.

Search Engine Optimization Techniques

SEO techniques help website owners to improve their rankings on search engine results. These techniques include:


  • Know your online audience. Knowing your target audience allows you to plan what kind of content you need to create. The more you know about them, the more you can come up with useful and engaging content. You must know your audience’s:
    • Age
    • Sex
    • Hobbies and interests
    • Likes and dislikes
    • Location
    • Work and more
      • Once you are aware of whom you need to target, these people are more likely to visit your site. When they view the content you created, they will surely stay longer to browse for more.


  • Create targeted and high-quality content Content help visitors stay on your site. The reason why online users visited your page is that they want to know information. Your website must have what your visitors need. Otherwise, they will leave.
    • Keywords: Keywords help put your website in the online users’ radar. These set of words are helpful in getting you into the search engine results page. Use different combinations of words and avoid emphasizing generic keywords. Prior research is needed to come up with the most efficient keyword combinations.
      • Ordinary keywords are universal and would only yield results of websites that are already popular. Instead, create a variety of words that can increase the chances of directing traffic to your site.
    • Readable content: Avoid long paragraphs. Most online users want to see short and brief articles where they can just scan the information they are looking for. Divide your content into small sections and use bullet points.
    • Originality: When it comes to content, plagiarism is a big mistake. Originality helps keep your website credible and reliable. Always use articles that you wrote and avoid duplicating content from other sites.
    • Use videos and images: Too much text may bore your visitors. Instead, you can combine your articles with images. Infographics as well as photographs that may entice your readers are useful in keeping them from leaving your website. Informative videos are also helpful in making your online audience stay on your site.
      Related Tool: image lookup tool


  • Utilize on-page optimization. On-page optimization is the process of improving your website’s user-friendliness. When your target users find your site user-friendly, they have a tendency to stay longer. As a result, it increases your conversion rate and helps Googlebots to crawl into your website quickly.
    • Use meta-descriptions. Meta-descriptions are snippets on what users can gain from your website. To make it helpful in getting your site to a higher search engine ranking, it is important to use keywords in them. Use targeted keywords, so your online audience will not have a hard time finding your website.
    • Use short URLs. Short & SEO friendly URLs enable your target online users to share your website easily. When your URLs is shareable, it helps boost your brand and expands your online reach. Remember to put targeted keywords in your URLs as well. 
    • Use on-site and outbound links. Outbound as well as on-site links aid in increasing your webpage’s credibility and reliability. Ensure that your links are working, reliable, and engaging. Otherwise, this technique may backfire on your website.

SEO is a powerful tool when you want to get ahead of your competitors when it comes to online reach. If mastered and utilized, SEO companies like Ocean One SEO Services can help your website reach the number one spot on the search engine rankings page. Whether you are a small business or you are already an established company, the Internet is a levelled playing field. Everyone has the same chances and opportunities to get to the top.

Kathy Jenkins

Kathy Jenkins  is an aspiring blogger and digital marketing enthusiast writer for Ocean One SEO Services. Her energy and drive constantly prevail in her pieces as an undeniable youthful "spark" that separates her from the rest of writers out there. She appreciates listening to a good classical piece while drinking tea when she gets some free time.