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Social Media Marketing Techniques to Increase Conversion Rate

Social Media Marketing Techniques to Increase Conversion Rate

November 10, 2018


Social media becomes an effective tool for the business world to attract new potential customers towards their products and services. Now it’s mandatory for every business to implement unique Social media marketing plan to successfully grow their business in all major markets of the world. More than 70% of the registered companies in the world have their own dedicated social media management team to attract customers through social media platforms including Facebook, Twitter, and Instagram. Here in this blog, I will let you know about 4 important techniques that every social media management team must have to use in order to gain successful results.


“Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” Matt Goulart


Social Media Marketing Techniques

Design Your Strategy for targeted Audience

 

Design and develop your social media strategy in a way that positively impacts on the minds of online users of the certain market area. So it’s better to first draw the limit of your strategy by setting up your online marketing goals through social media. Without goals, you don’t have any way to measure the social media return on investment. Your social media strategy should be;

  • Specific
  • Measurable
  • Attainable
  • Relevant
  • Time-bound

Use the Best of Content

Well, the content is the backbone of each and every social media strategy. Write some creative and user’s oriented content to attract social media users. The content you write must be unique and based on quality words. My advice for you will use online plagiarism checker tool to find out the actual level of uniqueness of content that you are writing as a social media post. The better quality content means more user’s appreciation.


Share Product Videos and Images

Your customers want from you to deliver the complete knowledge of products and services you sell online. So, making a video or sharing the images of products feature will surely help you to get the attention of online social media users towards your brand. Use a thoughtful image search process to select better images for your social media sharing work. As per the statistics sharing videos and images can really help business to increase conversion rate by 70%. So, must post the good things about your brand in the shape of videos and images on social media platforms.


Consistency in Post Sharing & Strategy Evaluation

You will achieve nothing if you are not consistent with your social media strategy implementation work. It’s better for you to consistently follow a post sharing calendar to effectively draw the attention of social media users. Do evaluate your social media strategy to find out wither you have achieved the desired expected results or not. You can use social media counter tool for that purpose. It can help you to find out the answers of following questions.

  • Which social media plan is working, and what’s not?
  • Who is connecting with you through your official social media page?
  • How does your social media existence as compared to your rivals?