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Tips To Help You Market Your App

Tips To Help You Market Your App

December 11, 2018


This article shares a list of the best marketing strategies that will enable you to boost the visibility of your app, without eating up all the profit of your company.


1. Social Media

All businesses should have a coherent social media strategy in place. Now your mobile app developers has done their stuff, you need to promote things. Social media can help your app business in multiple ways, from boosting your brand awareness to drawing in the right audience for your app.


Furthermore, social media is a very effective communication tool. Keeping in touch with your app users is one of the key elements of success in this business. It's in your best interest that users download and install your app, and then use it and review it. The more positive reviews you can get in the app store, the better. If you don't offer your users an alternative way to send you their inquiries and their complains, they are going to write about these issues in their app reviews, so your business is going to get hurt. Nonetheless, you should keep in mind that pleasing everybody is impossible, so you'll probably have your share of angry users. It's always beneficial to use social media evaluation tools to find out the actual growth of your business. 


2. Add  Networks

If you haven't thought about using an affiliate ad to promote your app, you should know that you've been leaving money on the table. You can use ad networks to your advantage by supplying them with banners and by encouraging them to promote you via their own apps. The average click-through rate in the app industry is about 1%. Although you may think this isn't too high, you should know that it can help you boost your ratings in the app store, and therefore improve your organic rankings.

For maximum of effectiveness, you need to choose an ad network that's willing and able to publish your app with your core target audience. Furthermore, you have to know that you may need to play around with figures for a while until you find the network that best suits your needs.Creative plagarisim free content can really builds more value in your networking efforts.


3. Organic Marketing

The Apple App Store and Google Play have different mechanisms of raking apps. You have to study and understand these differences and make the necessary adjustments to obtain good organic rankings in both app marketplaces.

As mentioned above, ad-driven links will help improving your Apple App Store organic rankings. To rank well in Google Play, however, you'll need to improve your usage ratio per download. Push notifications may be exactly what you need, as you are going to see here, below.


4. Catering Loyal Users

One of the classic marketing methods that work is to keep your loyal users close by offering them additional benefits. Depending on the specific of your apps, these benefits can be discounts on various products or services or additional lives in a game. There are endless options that will cost you nothing. Ensure you make your loyal customers feel special, and they are going to reward you by recommending your app to their peers.


5. Build Your Own App Empire

There's nobody in this world that can do a better job at marketing your company than you. By building your own ad empire, you'll be able to organize cross-promotions between your apps by interlinking them through in-app banners, links and push notifications. These measures can do wonders for your usage per app and for your app downloads.


6.Create your Online presence

If you want to market on social media, you first need to be part of it. This does not mean that you have to post regularly or maintain a portfolio. Yes, it is optional and recommended but what we mean is to personalize your account in such a way that you are able to get the latest updates in your niche(s). Interact with people and try to approach the influencers on various social media platforms to build blogger relationships. This will show you how people who are working in social media marketing are like. Must emphasisae on the quality of your content you share online. More online presence means you can get more valuable backlinks towards your site. 


7-Read The Most Advanced Industry Practices 

The web is a place to learn everything today. From diving lessons to physics experiments, it has got everything covered. There are a lot of amazing blogs that write in the niche of social media marketing. It is only through forming the basic knowledge of how you can put basic social media features to your marketing use. YouTube has a certain type of audience and Instagram has certain type of audience yet both the platforms connect, at least in celebrity profiles. How you can use different social media platforms to send audience to and fro is another thing to learn. All this technical knowledge can be gained by actually reading about them.

8.Put Specific Focus on Campaigns

Social media marketing is about launching campaigns that will trigger a conversation about your business. Each social media platform has its own set of campaign features. Facebook has recently introduced Instant Articles. A lot of blogs have been tempted to monetize their websites through Facebook ads compaign .On the other hand, Twitter has a political advantage. Instagram focuses on pictures. Facebook sponsored posts are one of the cheapest. In order to gain insight on the various techniques used in social media marketing, you need to follow how various business profiles do it. You may be shocked to find out that a lot of big companies don’t have updated social media platforms. This creates a lot of inconvenience because there is a lot of organic audience coming in for those companies. Campaigns can be both organic and paid. If you can develop organic campaigns, that shows a lot of credibility and future success.